Viral Referral Program – Planning & Development (Part 2)

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Viral Referral Program – Planning & Development (Part 2)

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"This is the second post in the series of three blog posts on AppBrowzer’s Viral Referral Program.

In September 2018, I read this article about Tez (now Google Pay) getting 7.5 million installs in a month. That’s an average of 2,50,000 installs a day. As a marketer, I was intrigued and wanted to know how they did it.

Google does spend a lot of money on advertisements every year— online as well as offline.

However, that was their total advertising spend across all products— Google Maps, Google Duo, Google Pixel Phone, Tez(Google Pay), Google Home, GCloud, etc.

I wanted to find out how much they spent on Tez alone and was trying to dig information when I came across these comments (screenshot below) in one of the articles.

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