Why do you need to spend more on content marketing?
It is always a matter of concern for any business that how much to invest in content marketing. This article will clear all your doubts.
You might be familiar with the phrase that says that content is a king. Content marketing is used by various businesses so that they can create differences with their competitors. Considering the scenario today, content marketing has become one of the most important necessities for any brand.
It is also the reason as to why most of the digital marketing campaigns have proved to be successful. Every brand comes up with relevant content that can connect with the audience of a company. You should definitely spend money on content marketing. A new report by renowned digital marketing analyst Rebecca Lieb points that Click through on standard banner ads had fallen to 0.12% 2014 and 12% of banner ads are never even seen by any human. It means the industry is wasting $18.5 billion a year on unseen ads.
However, the same study by Rebecca Lieb shows that there is a constant growth in content marketing and industry spending on this form of marketing is also increasing.
This above graphical representation shows that the content marketing spending is growing rapidly over the last ten years and it is expected to remain its upward ride for many coming years.
Improve Brand Reputation
An important benefit of content marketing is that it helps in building a proper reputation for the brand. It makes a brand stand out in front of the customers. Contents help in building a trust among both the potential and the present customers. This, in turn, helps to establish a reputation which is positive. This can be very useful for the company in the long run.
If you have doubts as to why content marketing is important, you should check your conversion statistics. It helps in providing conversion rates that are around six times higher than the various other digital marketing strategies. If the content marketing is of a proper quality, it helps in improving the rates of conversion of your business website. This happens because you can easily connect with all the customers and educate them about your products and services.
Improving the SEO Efforts
Content marketing not only helps to build up your business, but it also plays a great role in improving the optimization of the search engines. Search Engine Optimization helps to improve the visibility of the online business.
or improving the Search Engine Optimization, you have to create content that is optimized. Content creation is considered to be the best ways of boosting the Search Engine Optimization. When there are more contents on the websites, your website will be indexed by the search engines.
A cost-effective way of bringing leads
One of the most important aspects of every business is the generation of leads. Lead generation is something that is crucial for all the businesses as they rely on the traffic for the growth of their business. It is not just great for the generation of leads, but it is also affordable.
Spending money on content marketing is essential as it will help your business flourish easily. Content marketing is important for all the businesses irrespective of the sizes.
This article was initially published on https://www.linkedin.com/pulse/why-do-you-need-spend-more-content-marketing-sourav-paul/.