How Does Google Lens Impact Image SEO?

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How Does Google Lens Impact Image SEO?

Google’s latest foray into AI, Google Lens, has some exciting implications in the world of image search.

The idea behind Google Lens is that you take a picture of something with your phone, and Google will tell you what it is and give you more information about it. Pretty cool, right?

How does this technology work, and what does it mean for our own website optimization efforts? These are important questions to ask before diving into some examples of how to leverage the power of Google Lens on your website. Here’s how to do just that!

What is Google Lens?

Google announced Google Lens at its I/O conference in May, and it’s since integrated into its camera app on Pixel phones. Google CEO Sundar Pichai called Google Lens a powerful visual recognition tool that will help you take action based on what you see. And while that doesn’t say much about how it works or what impact it will have, we can say it impacts image SEO—specifically by expanding metadata opportunities to include these 3 areas web entities, translations, and actions. Google is rolling out Google Lens first for select users of its Pixel devices via an update of its Google Photos mobile app; once you download Google Photos (v1.15), your phone will automatically ask if you want to turn on Google Lens when you point your camera at something interesting—like a famous landmark or work of art.

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The Advantages of Google Lens (for Businesses)

Google Lens is a tool that allows users to scan objects with their smartphones. In short, it’s Google’s version of augmented reality (AR) technology, and it means you can now take a picture of just about anything and get information about it. Read on to learn how Google Lens can benefit businesses and help improve your online search engine optimization strategy.

How Does Google Lens Affect SEO?

Google’s latest update, Google Lens, might not look like a big deal at first glance. After all, it’s a feature designed to scan real-world objects—like plants and animals—and pull up relevant information on your phone. But there’s one way in which Google Lens will undoubtedly impact search engine optimization: image optimization.

It’s important to understand how exactly Google’s lens will change how your pages are ranked. Google has been working hard to make image data more visible for users; now that same data is going to influence Google’s ranking factors. If you don’t optimize your images for Lens, you may find yourself struggling with both rankings and traffic going forward.

Is this Good for our Customers?

Google Lens allows people to query Google by taking a picture. If you point your phone at an animal and then search Google, it will tell you what type of animal it is. This seems like an easy way for our customers to access useful information about anything they can see in real life. We should probably start integrating functionality with Google into our product pages so that customers can get access to more information about their potential purchases.

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Conclusion

Google Lens is now available to millions of Android users in Google Photos. With Google Lens, you can search for more than just words—Google will search objects, animals, landmarks, and more through your smartphone camera.

Optimizing images to include relevant metadata has never been more important.