Context or Content? You need both for a successful campaign.
Both are an integral part of each other and you need both to make sure you have a meaningful content marketing campaign to attract visitors.
Every piece of content needs context. For example, when writing a blog post, it’s important to include an introduction that explains why you wrote the post and what it will cover.
Content Is Important
The content on your website is what you are promoting, which is why it’s so important. Without good content, you won’t have anything to promote, and people won’t remember your website unless your promotion is really strong.
It doesn’t matter how many times you repeat your slogan or how often people see your ad, if the content of your website isn't good enough, no one will care about it. The same goes for the rest of any marketing campaign—you can spend all the money in the world on advertising but if when people click through, they find poor quality content they won't stay long. Context and content are both important because they help each other out. It's not a case of choosing one or the other; context helps people find out about good quality content and vice versa.
But There's Also Context.
In our world of content, we often define the word “content” by what it is or what it does. When we talk about the power of content, most people think of the words on a page or the images in a post. Content is the data that’s presented to your audience, right? Yes and no.
If there was only data, if there was only content, then your message would be incomplete. The context is actually more important than the content itself because context helps explain why you're creating this piece of content in the first place.
Content without context exists in a vacuum—it has no meaning. Context without content is just an empty vessel—it requires something for support and explanation.
Context answers these questions: What problem am I trying to solve? Why do I care about this topic? Who cares about this topic?
Context gives purpose to your content and helps guide how you create it so that it resonates with your target audience's needs and motivations.
Context Matters in Content Marketing
The context of the content is what determines whether it has any power and gets noticed. Context is what ensures that people will understand your message, in the same way that a cultural reference has resonance because of its cultural context. If you don't understand the context, you can't properly use the content.
However, if you think about it deeper, there's no such thing as two separate things called “context” and “content”. They're connected to each other. You can not have one without the other; they are intrinsically linked. And when they are together, they create a powerful combination that helps you build brand awareness and attract leads to your business or organization.