Content Strategy for a Successful Sales Funnel
No matter what your business, you can benefit from an effective sales funnel.
Sales funnels are most commonly associated with companies that sell products or services online. Still, they're useful in any industry that sells to consumers or businesses directly, whether physical goods, information products, or services of any kind. The goal of a sales funnel is to lead your potential customers through a sequence of choices and actions that eventually brings them to the point where they purchase from you.
How Do You Define Content Strategy?
If you don't know what content strategy is, think of it as two words: Content and Strategy. Content is one of your business's most valuable assets, so you need to treat it as such. A good content strategy allows you to keep up with market demand and achieve your business goals.
Here are some things that your company needs to consider when establishing a successful content strategy.
Content marketing has become much more than just blogging. These days, content includes video, podcasts, branded images, ebooks, case studies, webinars—the list goes on.
But how do you know what type of content will play well in your sales funnel? To start with:
- What do your ideal customers already respond to?
- Do they like to read blogs?
- Watch video tutorials?
- Or maybe they're more social and enjoy sharing and interacting with their peers.
Optimize for Search Engine
Search engine optimization (SEO) is an ongoing process that you don't want to ignore. Not only does optimizing your site's Content help you reach more people, but it also helps potential customers who are looking for information about your industry. Your website content will affect how high your site ranks in search results, so keep SEO in mind as you write new content or edit existing pages on your site.
Search engines like Google will look at over 200 different signals to determine which sites should show up first in search results. Don't forget about mobile optimization either—around half of all online activity now happens on mobile devices! Make sure that your sales funnel loads quickly and easily on any device or screen size.
Provide Solution to The Problems
The best way to build trust with your visitors is by providing valuable solutions to their problems. And, many times, people won't even know they have a problem until you provide them with information that provides value. This could be how to fix it, explain why it's so important, or maybe other alternatives they didn't know about before.
Your Content Should Value Your Product
Make sure that your content is valuable to your audience, so they are coming back for more. For example, if you are in e-commerce, you could offer tips on styling certain products with other items you have online. If your audience finds value in what you are saying, they will trust your brand more and may be persuaded to make a purchase.
Make sure your CTAs are directly related to what you're talking about in your content—that's why they're called contextual CTAs. And don't forget to include them! When writing content, have at least one CTA per post. This way, when readers get to your endpoint, they aren't left wondering okay... now what?
That's all it takes to turn an interested reader into a subscriber. Set up autoresponders so that these people are automatically added to your list. Remember that you can grow your email list every time you write new content by adding more subscribers! Please take advantage of it.
If you can create visually appealing and relevant content, it's much more likely to resonate with your target market. Visuals such as infographics, photos, and even videos can help you to better engage potential customers in your brand and what you have to offer.
The more your customers get to know you and your business and feel like they're getting to know you on a more personal level, what better time than when they're considering purchasing something from you.
There's nothing more valuable than someone who has taken their time to learn about you through reading your content and then decides that they want to purchase from you. They don't just buy once, they buy many times because they feel like they already know and trust you and your business.