What's the difference between branding and marketing, and why should I care?

4.4
What's the difference between branding and marketing, and why should I care?

The difference between branding and marketing.

With at least 72 different definitions of marketing, this is an area of great confusion with many grey areas. In a nutshell, marketing is an umbrella of any activity that a company takes to facilitate the purchase of their product or service, including advertising, social media, promotion, public relations, etc. It does not include any sales activity or multi-level marketing (in my opinion, a misleading and unethical method of selling), and it does not include branding.

Branding is a different and critical activity that is often an area of confusion and included under the marketing umbrella. Branding is paramount to the success of your marketing and one that must be completed before marketing begins.

So what is the difference between branding and marketing?

Branding is a company's internal process of defining who you, what you, and your product (brand) stand for to enable a positive perception of your product or service in your target consumers' minds.

Marketing, unlike branding, is the external activities that a company takes to promote and bring its brand to life by communicating the benefits of what their company has to offer to its target consumers. To truly drive effective results with your marketing, you need to have very clear branding and brand messaging.

So if you're marketing is not working as you expect, is it really your marketing or have you missed something else?  Book your free consultation and let's chat.