People-focused strategies drive success.

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People-focused strategies drive success.

Did you know that 68% of organizations believe that they are good at developing strategy, but up to 67% of those strategic plans fail?

Only 2% of business leaders are confident that they will achieve 80-100% of their strategic objectives*.

Why? Failure to adequately focus!

  1. Many companies focus on internal elements rather than on external factors.They focus on the symptoms of their issues rather than on the disease.
  2. They focus on the symptoms of their issues rather than on the disease.They try to be all things to all people rather than focus on their brand's key benefit, to a well-defined consumer base.
  3. They try to be all things to all people rather than focus on their brand's key benefit, to a well-defined consumer base.
  4. They focus on their products' physical attributes rather than emotional benefits.

To significantly increase rates of success and the achievement of strategic objectives, it's critical to focus on people, their situations, needs, desires, and emotional triggers, and build your strategy around delivering an experience for your consumers.

Want to know how to make this happen? Feel free to reach out to me and we can chat.