Taking Care Of Business - Golden Horseshoe

Grow, Organize, Optimize Your Business

The Complete Guide to Search Engine Marketing (SEM) – 2020

The Complete Guide to Search Engine Marketing (SEM) – 2020

I have been busy writing a 2020 guide for SEM for the person who wants to learn about SEM to make the right decisions to support their business.

The Pandemic Moved My Cheese…

The Pandemic Moved My Cheese…

Like the book of a similar name, the Pandemic has accelerated change in most marketplaces so I offer some ways to manage these upheaval.

Snap Together Great Content Again & Again!

Snap Together Great Content Again & Again!

Content must appeal to 1) Your Consumer and 2) Search Engines.

What makes an iconic brand?

What makes an iconic brand?

There is more than meets the eye in order to make a brand iconic.

Is the stress and the Internet like a messy bedroom? #internetstresschallenge

Is the stress and the Internet like a messy bedroom? #internetstresschallenge

Can the concept of a messy bedroom be applied to help you think through where you are, where we are right now?

10 FREE Things You Can Do During Slow Times

10 FREE Things You Can Do During Slow Times

Here is a list of 10 FREE things you can do for your business during slow times or at any time to re-inspire you!

Does branding and marketing make a big difference?

Does branding and marketing make a big difference?

The importance of building your brand.

How to Eat an Elephant

How to Eat an Elephant

Do you want to plan and market like a multinational organization but the task seems daunting?

Adapt. Invent. Thrive. Online Marketing Summit | Laura MacHardy - Klusster

Adapt. Invent. Thrive. Online Marketing Summit | Laura MacHardy - Klusster

To get found online, you need content online! Join Laura Machardy, co-founder of Klusster, for a discussion on amplifying your online presence.

4 Ways to Connect with Your Clients in a Human Voice

4 Ways to Connect with Your Clients in a Human Voice

Communicating your newly minted offers with kindness and compassion is how you will remain connected to your valued clients and your community.

How Do you Brand Your Company?

How Do you Brand Your Company?

Is branding your logo or is much more than that? We explore how to find your branding messages and grow brand awareness.

How to Crack The Content Code … Tell Stories

How to Crack The Content Code … Tell Stories

Google is always looking for content, and for your company to climb the Google rankings, you need to keep your content fresh.

9 Tips to Keep your Small Business Alive During the Pandemic

9 Tips to Keep your Small Business Alive During the Pandemic

Small businesses are struggling during this Pandemic. It may take some time for the economy to bounce back. Here are some ideas to pivot your business.

I have a business. I want to get more online traffic! How much should I spend?

I have a business. I want to get more online traffic! How much should I spend?

Now's the time. Your business still can move up to the top of organic search.

Do You Write With Your Left or Right Brain?

Do You Write With Your Left or Right Brain?

20 mins of journaling a day will allow you to express yourself freely, uninterrupted, on paper.

4 Ways To Determine Your Blog Goals

4 Ways To Determine Your Blog Goals

Writing a blog can be a daunting task. I get it!

You Don’t Know Jack; If I had a Million Dollars

You Don’t Know Jack; If I had a Million Dollars

“If I had Million Dollars” was a song released by the Bare Naked Ladies in 1992 and it got me thinking about how that would affect families.

How Writing Helps Boost Your Mood During COVID-19

How Writing Helps Boost Your Mood During COVID-19

As we navigate the next few weeks, practicing these writing exercises will boost your mood and allow you to explore your thoughts and ideas.

Kids Photography Scavenger Hunt

Kids Photography Scavenger Hunt

If your kids are really getting bored and ansy at home, this may be a great project for them.

How Do I Effectively Blog During COVID-19?

How Do I Effectively Blog During COVID-19?

Follow these 3 tips for brilliant blogging!

Adding Google My Business To An SEO Strategy

Adding Google My Business To An SEO Strategy

Google has it's heart in the right place. They want to send their customers to the best possible business. They developed Google My Business for a reason.

Top 8 Things I've Learned As A Business Owner

Top 8 Things I've Learned As A Business Owner

With Spring comes the opportunity for reflection - these top 8 things help to refocus as a new season begins.

The Content Productivity Map. 4 steps for the #localbusiness to get found online

The Content Productivity Map. 4 steps for the #localbusiness to get found online

This is a back to basics approach to how to get found online and get the most out of the Internet.

How to Write a Brilliant Blog!

How to Write a Brilliant Blog!

Everybody has a story. What’s yours?

Top 5 Reasons Why You Need a Professional Headshot

Top 5 Reasons Why You Need a Professional Headshot

I have a SMART phone - do I really need to pay a photographer for a headshot?

To Get Found Online, You Need Content Online!

To Get Found Online, You Need Content Online!

Google can't find you if you don't have content Google can index when determining where to rank your site for a specific search term!

Let's Celebrate International Women's Day!

Let's Celebrate International Women's Day!

Mark March 4, 2020 on your calendar for an epic International Women's Day event in Burlington, Ontario and Klusster will be there!

How the Experience of Language Affects Business

How the Experience of Language Affects Business

Do clients and business partners interpret your message differently than you intended?

Use Creative Language to Boost Profits.

Use Creative Language to Boost Profits.

Creativity is fluid. It changes with moods, ideas, settings, and most certainly with seasons.

Are you Leveraging the Power of Linkedin?

Are you Leveraging the Power of Linkedin?

Linkedin is THE most powerful social platform for building business relationships. If you want to be taken seriously, your Linkedin presence is important.

11 Essential Marketing Hacks for Entrepreneurs

11 Essential Marketing Hacks for Entrepreneurs

These marketing hacks will save you so much time and money you will wonder what you did without them. And as a bonus, many of these essential hacks are FREE!

Does creating value increase sales?

Does creating value increase sales?

If you have trouble with sales, think of the process as an exchange of value.

Blogging – What’s It Really All About?

Blogging – What’s It Really All About?

Blogging allows business owners to create meaningful content. Writing blogs allows you to reveal who you are and why you love what you do.

#seo pros vs #contentmarketing pros - who do we need more??

#seo pros vs #contentmarketing pros - who do we need more??

So...this could set up a bit of controversy. What do you think?

The Importance Of A Call To Action - Hint. It's Important.

The Importance Of A Call To Action - Hint. It's Important.

Creating simple clean content is important. Equally important is guiding people to take ACTION when they are engaged with the content.

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