Social Media Strategies Summit San Francisco, California
Social Media Strategies Summit February 7, 2017 – February 9, 2017
Social Media Strategies Summit
Date: February 7, 2017 – February 9, 2017
Location: Marines' Memorial Club
Address: 609 Sutter St, San Francisco, California
The Social Media Strategies Summit 3 day event covers more than just social media. With hands-on-workshops, how-to tuorials, talks, focus on brand case studies, best practices and more. Attendees leave with actionable takeaways from this event including Social selling, technology, content marketing, ROI, analytics and employee and brand advocacy. It's a not to be missed event for marketers.
Network and engage in interactive sessions, connect with others that have challenges in social media and learn how they are overcoming them. Learn what it takes to put into effect a successful revenue-driving social media strategy. Drive business grotwth with good content strategy and run more engaging campaigns while learning how to transform your approach at Social Media Strategies Summit.
As Chief Marketing Officer, Jascha Kaykas-Wolff leads Mozilla’s global marketing strategy and organization. Jascha believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. It’s a methodology centered around Agile marketing practices and marketing technology. Coupled with a B.A. in Psychology from Whittier College, it’s one that’s served him well professionally and personally. Prior to joining Mozilla, Jascha most recently served as CMO for BitTorrent, CMO for Mindjet, senior vice president of marketing and customer success at Involver and he previously headed Global Marketing for Webtrends. He also has experience at Microsoft and Yahoo! Jascha’s marketing specialties span B2C and B2B including product positioning, marketing strategy, marketing technology, demand creation, brand building, brand repositioning, organizational improvements, agile marketing, and sales enablement.
I believe “Social Media” and “Content Marketing” doesn’t have to be complicated. Simply put, it’s really just about being you. And that counts for a brand or a business too. But the key is to offer something of value which others will respond to and share. My role at Razorfish is to lead our clients forward in the use of ever-evolving social media and content marketing channels. Eighty-five percent of the time, this is acting as a cheerleader/evangelist/therapist/trailblazer to drive idea development and test-and-learn programs. This all started way-back-when with online services like AOL and Prodigy, where I launched the first online ad campaigns for my clients, and later, on the burgeoning internet, introduced the first new product launch for a major appliance company. (What can I say, I like being first?)
Lindsay Kaplan is an award-winning communications strategist and brand marketer. As Vice President of Communications at Casper, she launched the sleep startup alongside the founding team and leads public relations, social media, creative partnerships, and brand strategy. Kaplan began her career in publishing at Oxford University Press, Time Out New York, and ELLE magazine. She worked on the agency side at Publicis, before bringing numerous startups to market. She has received wide recognition for her work, including a Webby Award, a Crunchie Award, and multiple Shorty Awards. Kaplan is a Webby Award Associate Judge, a member of the International Academy of Digital Arts and Sciences, and is a founding member of the Forbes Communication Council. She holds a B.A. in English & American Literature, Creative Writing, and Philosophy from Brandeis University.