B2B Content 2 Conversion Conference 2017
B2B Content 2 Conversion Conference 2017 FEBRUARY 20-22, 2017
B2B Content 2 Conversion Conference 2017
Date: February 20 - 22, 2017
Location: Fairmont Princess, Scottsdale, AZ
B2B Content 2 Conversion Conference 2017 is a must-attend event for marketing professionals and B2B sales, where it brings together the top thought leaders and practitioners. The agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better engage, target, and convert prospects into customers.
With four targeted tracks that addresses all key areas of the revenue funnel, the B2B Content2Conversion Conference (now a part of B2B Marketing Exchange), provides the perfect forum to bring together cross-functional teams and enable customized learning paths for content strategy, demand gen, marketing ops, and product marketing professionals.
Keynote Speakers
Nancy Nardin - President, Smart Selling Tools, Inc.
Nancy Nardin is the founder of Smart Selling Tools a research and analyst firm specializing in sales technology (RevTech). With nearly 30 years of sales experience, she writes on how to apply technology to improve sales performance, optimize revenue and facilitate sales processes. Nancy advocates for using technology to increase sales rep productivity and has quantified the financial impact of increasing face-time with prospects (and what happens if you don’t). Nancy is listed as one of the top 50 Retweeted by B2B Marketers, Top 25 Sales Bloggers and Top 30 Social Sales Influencers in the world.
Jason Hekl - Founder & Principal Strategist, Milestones Strategy Group
Jason Hekl is founder and principal strategist of Milestones Strategy Group, a B2B marketing consultancy focused on helping businesses accelerate their growth. He led the Demand Creation Strategies (DCS) practice at SiriusDecisions, advised hundreds of companies on marketing and sales practices and led the research effort. Jason is a seasoned veteran of several high growth software companies, including InQuira, a knowledge management vendor, and Coupa Software, an innovator in SaaS-based spend management.
Maria Pergolino - SVP, Global Marketing And Sales Development - Apttus
Maria Pergolino is SVP, Global Marketing And Sales Development at Apttus and is responsible for all go-to-market activities at Apttus, the category defining Quote-to-Cash solutions provider. She has been named to both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management lists and has won numerous awards, including a Stevie Award for Women in Business. With over a decade of marketing experience, Maria is a Salesforce Certified Administrator and a frequent speaker on varied Marketing industry trends.
Sponsors
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