Short Brief on Digital Marketing.
Here is a short brief on what is digital marketing and what are its constituents.
Digital marketing, also known as Online marketing, is the marketing technique that use to promote brands to connect with their potential customers using the internet and other forms of digital communication for Creating Awareness, Consideration, Purchase & Loyalty for any Brand, Product & Service.
Constituents Of Digital Marketing –
We can divide The constituents of digital marketing in two ways.
- Traffic Acquisition channel Supporting Channel
- Search Engine Marketing
- Social Media Website
- Email Marketing Analytics
- Display Advertising
- Affiliate Marketing
Search Engine →
In the Search Engine, we Type the Word Related to what we are looking for then click search & it took us to SERP( Search engine result page) which contains search text ads( which are showing because those are PAID ads), ORGANIC Results which Are Rank by SEO & Product Listing Ads(only when we search Keyword Related To Any Product)
Social Media is the Platform Where people are involved in Social Interaction among them in which they Create, Share, or Exchange Information, Idea & Media( Images or Videos) in virtual communities. We can Perform SMM(Social Media Marketing) also Known As Conversational Marketing that Boosts Business. Although Some key points are remembered.
- SMM does not Involve “Direct Selling”.
- The reason being on Social Media is “Socializing” As Getting People Into Conversation.
- The power of Social Media is to Leverage the connection by creating content that people love to Share & Talk about among their friends And Relatives.
Email is a direct marketing method that involves sending promotional messages to a segmented group of prospects or customers that use Email.
You may have in your mind why Email Marketing ??? So here are the keys→
- Flexible→ Emails can be used in every stage of marketing. For Attention, Consideration, Interest, and Retention.
- Cheap→ Sending Emails is the cheapest way than most other marketing ways.
- Personalized→ Email lets you help deliver your message to the people in a personalized manner with their names in your inbox.
- Easy-To-Track→ You can easily track Results & user activity on Emails such as Delivery/Opens/Clicks/Bounce etc.
- Scheduling→ You can easily schedule your Emails Based on the Calendar or any specific events or Birthdays.
By Display Advertising (Banner advertising), we convey a commercial message visually that involves Creating and running text, logos, animations, videos, photographs, or other graphics. that target your users with particular traits to increase the ads’ effect.
and It is one of the best ways for those who want to generate Higher Visibility Resulting in Greater Audience Reach And Brand Building. It is also helpful to Target Audience to Whom we want to show these ads Like→
- Keywords→ help to Show ads only when the people search the words and phrases in search engines related to us.
- The category→ we can show ads category-wise like ( Students, Doctors, Lawyers, Teachers, and many more) this way our ads are only visible to their relevant users.
- Run Of Network→ using this method we can separate the unwanted regions, states, cities, and towns according to your campaign needs, and your ads are shown only within the regions where you want to show them.
- Device Targeting→ Guess you can target your relevant customers by showing the ads only to those who use particular the devices in which you want to show them
- Geographically→ simply you can show your ads even other countries to, where your relevant customers may looking for the offer that you have.
Affiliate marketing is one of the ways by which You can earn a commission for marketing another person’s or company’s products or services. you promote that product and earn a share or piece of the profit from each sale they make by your affiliate link. If you want to be an affiliate the first step is to make a connection with the other party whose Product or Service you want to promote.