Neuromarketing Technology Market 2021

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Neuromarketing Technology Market 2021

Neuromarketing Technology Market Demand is based on cognitive solution for affective response and marketing inducements

Market Highlights

Market Research Future (MRFR) studied the neuromarketing technology market and the impact of COVID-19 on the market. As per MRFR analysis, the neuromarketing technology market 2020 can rise at 12% CAGR across 2017-2023.On the conclusion of the assessment period, the neuromarketing technology market can value above USD 100 Mn, reveals MRFR. The rise in preference for incorporating neuroscience in daily marketing activities to identify and study perception and behavior of consumers can prompt the expansion of the worldwide neuromarketing technology market.

Neuromarketing Technology Market Demand is based on cognitive solution for affective response and marketing inducements. The growing awareness about the benefits of neuromarketing technology can prompt the expansion of the market in the near future. The major advantage of accumulation of information regarding response of target customers about new product of neuromarketing technology respond if a new product penetrates the market. Neuroscience is beneficial in interpreting and studying the consumer perceptions and has played a vital role in enhancing behavioral predictions of consumers. Neuromarketing technology aids marketing companies and research firms to avail customize services, which can build brand base and loyalty. This can boost the expansion of the world neuromarketing technology market across the review period.

The rise in demand for customization of services is predicted to guide the development of the market or neuromarketing technology in the coming years. Moreover, the emphasis on product positioning is anticipated to accelerate further the growth of the neuromarketing technology market in the forecast period. The robust development of neuromarketing technology tools is also estimated to boost the global market in the coming period.

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Segmentation:

The neuromarketing technology market segment study is based on end user, technology, and solutions. The technology based, the neuromarketing technology market segments are electroencephalography (EEG), Positron emission tomography (PET), Eye tracking, functional magnetic resonance imaging (fMRI), and magneto encephalography (MEG). The increased utility of fMRI technology across major verticals can boost the rise of the neuromarketing technology market. The solutions based, neuromarketing segments are people engagement, product development, and customer experience. The rise of the customer experience segment, followed by people engagement, can prompt the expansion of the world market of neuromarketing technology. The neuromarketing technology market segments based on end-users are food & beverage, healthcare, consumer electronics, and retail. The retail sector can highly benefit from neuromarketing.

Regional Analysis

The regional assessment of the neuromarketing technology is segmented into Asia Pacific, Europe, North America, and the Rest of the regions. The North American region is acknowledged to be the governing region in the neuromarketing technology market. The U.S. is the most important nation in this region. Though, the escalating investment in the field of neuroscience and the attendance of a significant number of solution providers are the main motivating factors for the neuromarketing technology market to develop through the forecast period. The European and Asia Pacific region are also likely to have a noteworthy impact on neuromarketing technology. The U.K is projected to be a well-known country in the European region due to ascent noted in economic growth over the forecast period.

Key Players

MRFR listed some potential neuromarketing technology developers based on their origin, line of products and innovations, and financial status. These major key players are Behavior and Brain Lab (Italy), Synetiq Ltd. (Budapest), Merchant Mechanics (U.S.), The Neilsen Company LLC, (U.S.), Css/Data intelligence (U.S.), SR Research (Canada), Neurospire Inc. (U.S.), Nviso (Switzerland), Sr Labs (Italy), Neural Sense (South Africa), Olson Zaltman Associates (U.S.), Sensomotoric Instruments GMBH (Germany), Cadwell Industries Inc. (U.S.), and Compumedics Limited (Australia).

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Global Neuromarketing Technology Research Report: information by Technology (FMRI, EEG, Eye tracking, PET, and MEG) by Solutions (Customer experience, People Engagement, Project Management, and Product Development) and by End User - Forecast till 2023

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