ECommerce app testing – tips on how to do it
In this article, we explain step by step eCommerce mobile app testing that improve usability and make user-friendly eCommerce platforms.
Mobile app testing is one of the most critical aspects that ensure that the app has a smooth run with minimal hiccups at the market. App testing becomes even more essential for eCommerce apps as it has a more extensive user base, offers, and worldwide access, etc. Thus, the need to test the eCommerce apps diligently is paramount to ensure that it gives quality user experience.
In eCommerce mobile apps, the stakes are very high, and there is a tiny margin for error. The eCommerce apps' revenue is projected to hit over $6.5 trillion by 2022 from $3.53 trillion in 2019. Thus, app testing becomes inevitable as the business owners can't complacently play the game. Otherwise, they will fall behind in today's cut-throat competitive scenario.
We need no rocket science to understand that the advantages of testing eCommerce platforms have a positive impact on the app's health. It helps to identify and correct the errors beforehand, but as necessary it is, how to test eCommerce platforms remains a tough question to answer. You need extensive knowledge of the nuances of quality testing to get the desired results.
This article will discuss the process and the tips that will help your organization test the eCommerce app most emphatically.
Customer expectation from an eCommerce app
The eCommerce app's user interface has to be interactive if you wish to grasp the attention of your potential customer. Moreover, the visibility of the featured product, faster loading of pages, ease of navigation, etc. are some of the basic ingredients that help to boost an eCommerce app retain the right name in the market.
An eCommerce mobile app comprising all the features mentioned above quickly becomes the 'talk of the town' and stands out among the sea of other similar apps. The customers feel at home while using them as these websites create an emotional bond with the customers.
Challenges faced in eCommerce app testing
As mentioned earlier, there are many challenges that organizations face to master the art of eCommerce testing. Here are some of the most common challenges faced in eCommerce app testing.
Rampant change in the technology
It becomes tough to predict the next big trend related to eCommerce technology in today's constantly evolving world. Product visualization, AR, and VR are some of the biggest technology trends 'in vogue.' Still, the quality analysts should always be on their toes and keep themselves updated with the changing trends to ensure the best quality testing of the eCommerce app.
Types of e-commerce apps
There is no set pattern when it comes to the applications of eCommerce. It varies according to its usages like consumer-to-consumer, business-to-business, business-to-consumer, consumer-to-business, and many more.
Due to these variations, no two testing processes can be of the same type. The technological shifts with them bring newer, more formidable challenges to the app testers and even to the eCommerce app developers.
Security of the eCommerce app
Since eCommerce mobile apps cater to a large audience, it is necessary to maintain the app's security and nullify the hacking attacks. There are many sections like the login section, checkout section where the hackers can inject malicious activities to disrupt the eCommerce app's working.
The main challenge the mobile app testers face here is the lack of availability of the testing tools. There are only a few tools available for the security testing of the eCommerce app. But the positive thing here is that if the quality analysts know the art and science of using the few available tools in the right way, significant security issues can be avoided, and smooth working of the eCommerce app can be ensured.
The diverse business ecosystem
If you think that the eCommerce platform is only used to buy and sell things online, you are only looking at the surface. Many complex procedures include collaborating with different business partners, personalized customer service processes, conducting frictionless e-transactions, etc.
For an eCommerce mobile app to work correctly, the quality analysts must ensure that every aspect of the app works in proper synchronization. Thus, the testing tools must be selected according to the business ecosystem of the eCommerce app as testing with different tools for different scenarios can be mighty challenging.
Types of ECommerce testing
For the quest of finding the answer to how to test the eCommerce platform, a business organization needs to cover all the bases before the launch of the app as the mobile platform serves the audience at a global level. Thus, the eCommerce testers need to apply different testing types and check whether every aspect of the concerned system works correctly.
As the new-age customers have many options, even the app's smallest glitches are enough to turn them off and never revisit the app. Therefore, the mobile app testers must check the app's performance by applying different metrics such as load tolerance, app loading speed, database performance, data transfer rate, etc.
Moreover, performance testing will give the business a clear picture of how the mobile eCommerce app will behave in the real-world scenario's active version.
Compatibility testing is essential for the eCommerce app. It is used at a global level. The more compatible the eCommerce app with different mobile OS platforms and devices, the more it can cater to a larger audience. Apart from this, compatibility testing is used to evaluate the app's responsiveness and its capability to run without any glitch on different platforms.
User experience is the key to the success of the eCommerce mobile app. Therefore, to ensure a smooth user experience, usability testing is done by the mobile app testing company to oversee the functionality, performance and design of the eCommerce app.
It is imperative to thoroughly check the core functions in the testing of eCommerce platforms, irrespective of knowing that an eCommerce app is very different. During the functionality testing, all the necessary items in an eCommerce app are checked, and thus it becomes mandatory to perform functional testing on the eCommerce app.
Tips for testing eCommerce apps successfully
As an eCommerce app collects different factors, testing the app can sometimes become overwhelming for the mobile app testers. To solve this problem, we have listed a few tips to test the eCommerce platforms to make the app testers easy.
A/B testing in the testing of eCommerce platforms will help you identify which version of the application page is more effective. This testing process can be applied in different scenarios depending on the predefined goals. A/B testing allows the eCommerce testers to test the different aspects of the eCommerce app very accurately.
In A/B testing, proper visualization of the goal and testing both the available versions simultaneously plays a significant role.
Carrying out performance tests early
As mentioned earlier, performance testing is a vital cog as it lets the tester identify the future threats the eCommerce mobile app might face in the future. The eCommerce app tester shouldn't make the mistake of leaving performance testing until the end because it is better to identify the problem early and rectify it before it goes out of hand. The earlier the problem is identified, the less delay it will cause, and the cost of fixing the problem will also be much less.
Utilize test automation
A majority of the software companies in the present times uses agile methodologies and thus regularly releases the mobile application's working components.
Testing the active functional components can become a tiresome process. Thus the eCommerce testers use test automation to regulate the tedious scripts and aptly work on the tedious process. The automated testing process tests the core functionality and provides data that can be later used for e-commerce testing.
Device optimization is necessary as it allows the quality assurance analysts to gauge the compatibility of the eCommerce mobile apps. Through device optimizations, the eCommerce testers would understand whether the app's display is consistent on all the mobile OS if there are any dead hyperlinks.
The sole aim of device optimization is to evaluate the mobile app based on its merits and notify the errors if any.
Checklist for eCommerce testing
Below is a quick checklist that will help you to fine-tune your eCommerce app testing process
Homepage: The homepage which carries the hero image of the eCommerce app, the eCommerce app quality testers need to do the following things
Tips for testing eCommerce apps
- Check the auto-scrollingIs the image clickable?
- Is the image clickable?
- Note down the time intervals in which the image is changed.Is it possible to hover on the image?
- Is it possible to hover on the image?
- Consistency of the hero image on different devices
Login/Signup page: Keep the login/signup page as simple and easy as you can. Because, according to researches, users refrain from creating an account on the eCommerce app, which has more than two choices for profile creation
- Tips for testing eCommerce appsCheck the working of the text boxes.
- Check the working of the text boxes.The authenticity of the provided information
- The authenticity of the provided information Are there two profiles on the same number?
- Are there two profiles on the same number?
- If you click on the continue button, does it allows you to continue the process?
Searchbar: The essential thing about the search bar is that it should be spacious for the users to put their keywords so that they can search for their desired product in a simple way
Payment options: Test scripts are the heart and soul of the payment options, and it is tough to ignore them
- Tips for testing eCommerce appsCheck for multiple payment options.
- Check for multiple payment options. Make sure to test sessions if the customer is facing problems using the app
- Make sure to test sessions if the customer is facing problems using the app
- See the result when you click the 'Pay Now' button.
- If there is sharing of personal information involved, security testing is mandatory.
Summarizing the content
ECommerce app testing is the optimal solution that rectifies all the issues faced by the end-user if it is done in the right way. Executing the different types of tests with the given tips will be vital in increasing the customers' shopping experience and the userbase of your mobile eCommerce app.