A Quick Guide on Perfect Landing Page Creation for 2020
In order to successfully develop efficient landing pages, it is necessary to understand and stay updated with what Google find responsive.
The relevance of a landing page plays a significant role in a website appearing among the top search results. Regardless of whether you are using Search Engine Marketing or relying on organic search, the landing page experience is the deciding factor in creating leads that actually convert.
In order to successfully develop efficient landing pages, it is necessary to understand and stay updated with what Google and other search engines find responsive in the website content.
What is a Landing Page?
A landing page is a link that the audience arrives at after clicking on an ad. The focused purpose of this link is to lead visitors to the advertisement for a specific service or product. The main idea is to encourage them to take action.
To ensure that your ads rank high on the list, you need to make sure that the pages are designed to answer the search queries.
Let's take a simple example. There are plenty of students in search of the best essay writing services. Most will find EssayPro on top of the list. The reason will be as follows - their search links have the most suitable solutions for the type of service in demand.
Google Ads gives crucial information regarding how to create the best landing page experience for your marketing campaigns. The better UX you offer, the better the chances for your ad to appear more often will be.
While content, keyword relevance, and responsiveness are prime factors for the search engines, with the competition fairly high, you will have to be a bit more creative to stand out in 2020.
How to Create Effective Landing Pages
The best landing pages are the ones that offer the highest conversion from the advertisement leads. Whether you are using them to provide essential information or promote a viral campaign, design basics are more or less the same. Amidst all the marketing strategies, optimizing the content takes the first position.
Below are a few steps to make sure that your website has a solid chance.
The first thing that catches one's eye on a website is the title. Now, note that the landing page could be different from the home site. So rather than using a headline with your website or product name, try to create a line that works as a call-to-action.
It has to be attention-grabbing and give a clear idea of what you are offering to the customer. Most importantly, it should persuade users to look into your services and take action.
As important as the headline is visual imagery. It has to resonate with your theme and illustrate offerings.
At the same time, do not try to crowd the content with more than one image. Click through graphics are making quite an impact in recent years. Use one that is compelling, simple, and highlighting the headline.
As a landing site is supposed to convey a message efficiently, try to make it as concise and crisp as possible. There are a number of things you need to focus on when it comes to creating attractive content. Clearly convey the answers to the following questions:
- What service are you offering?
- What are the features?
- Why should the audience choose your product?
To adequately answer these, put effort into knowing the user patterns of your target audience as well as the offers of competitors.
Make It Easy to Find Information
A landing page serves as a place to redirect customers to other websites. If the site loading takes too long, or it is difficult to navigate, the audience is less likely to proceed further.
Thus, it is necessary to ensure that the content is short and engaging enough. 84% of landing pages succeed with navigation. It should also load quickly and provide easy access to all the other relevant links on your website.
Include links to your homepage, customer reviews, and product sites along with a powerful call-to-action.
Optimize for Organic Search
Whether you are into digital marketing or not, every link should have sufficient SEO as per the search trends.
Search engines identify websites based on the relevance of keywords. Try to include the most significant ones in the URL, headline, and content as organically as possible.
Different Links for Different Campaigns
It is best to have different landing pages for each service you are offering. Your website might have various categories or promotional offers that undergo updates frequently.
Instead of redirecting all links to commonly designed landing pages, focus on developing multiple ones with a clear purpose for each. This will make it easier for the search engines to associate your website with the search query.
Landing pages hold the key to conversion in the current landscape of digital marketing. You might need a few attempts to get it right, but make sure to analyze the results, and consistently improve to keep up with the changing algorithms of search engines.