Must Have Photography for Your Business
Top 5 images businesses must have to create that "know, like and trust" factor with potential clients.
Why are images so important to your business?
The brain processes visual information 60,000 times faster than text. ~ 3M Corporation, 2001. Great images will ramp up your online visibility and let people know what your business is all about in a way that they will remember and in a way that creates like-ability and trust.
So what images must you have if you are a business owner, looking to gain new clients through your online presence?
If your clients are coming to you then you should be showing images of your space - inside and outside. Why?
- It helps your clients know they are in the right place when visiting for the first time.
- It shows that you are a legitimate business. 3. It gives your clients a sense of your brand and how you run your business.
- It gives your clients a sense of your brand and how you run your business.
If you sell products you need to show the products you sell. That may sound obvious, but how you show them also matters.
- Product shots should be professional.
- Product shots should how the products are/should be used.
Nothing creates trust more than you showing images of your happy clients using your products or services. Be sure to secure permission from your clients before capturing their image, and before posting their images publicly.
Behind the Scenes
Showing some great images of you actually working in your business will do 2 things. First, it helps advertise what you do. And second, it shows your potential clients how you operate. This is essential to creating trust and believability.
More of You
This is the tough one for so many people, but trust me - business is about building relationships. And to build relationships you need to put yourself out there. Show lots of fantastic images of you (and your team) so people get to know you. This leads to "like" and "trust" - which leads to more business.
See how well Werkman & Boven, Chiropodist Clinic have created a strong online presence by utilizing this list of must have images.
How strong is your online presence? Does your business have good visibility?
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