Professional Headshot or Personal Branding?

Professional Headshot or Personal Branding?

What’s the difference between professional headshots and a personal branding photo session? Is there a difference? Or is it just photog lingo?

Yes. There is indeed a difference and the difference lies primarily in what you need to use your images for.

Professional Headshots

If you are job hunting and have a LinkedIn profile to help you in the job hunt, you need a great headshot - referred to as a professional headshot or a corporate headshot. It can also be a good idea to include your headshot on your resumé to help you stand out and be remembered. If you’re already working for a company, and want to “move up the ladder”, a great professional headshot will help you get noticed. It will help show the decision makers in your company that you are serious about your job and that you are invested in your career. Business cards and email signatures are also great places to use your corporate headshot.

Lastly, a professional headshot is always great to have for any of your social media profiles - it doesn’t have to look “corporate” or business-like. It can be just a great shot of you in a relaxed environment.

Personal Branding

A personal branding photo session will definitely include a great headshot, but it is so much more. The purpose of a personal branding session is to create images that:

1. get people familiar with you and your brand, your brand colours, your brand statement

2. tell your professional story - what you do, who you serve, how you alleviate your client’s pain point

3. tell your personal story - what do you do in your spare time, what are your hobbies, what’s important to you etc. Don’t worry, you don’t have to tell your deep and personal info - but just enough to give your audience a sneak peak into who you are as a person. This will help you to attract your ideal client.

Here are some examples of personal branding images. You can see they tell a much greater story than a single professional headshot.

professional headshots

Personal Branding with Demos Lambros

Rita Zietsma Photography

Personal Branding Image

Kate Russell - Creative Consultant

Rita Zietsma Photography

Neither photo session is right or wrong. The right session for you depends on your needs. Feel free to give me a call if you’d like to chat more about what’s right for you.