Tips on luxury brochure design for effective marketing
Despite the fact that digital marketing is booming more and more, printed marketing will always have a place in any successful strategy
Despite the fact that digital marketing is booming more and more, printed marketing will always have a place in any successful strategy, being a tangible asset for business owners who understand the importance of having a more personal contact with their customers. Small objects, catalogues, booklets, leaflets, flyers, envelopes and brochure printing is easier nowadays than ever before, so all you need is some inspiration and a trusted local print shop and you can start preparing your printed marketing strategy.
Here are few tips to remember when designing a company brochure or booklet for the first time.
Many of the brochure designs we see are ‘over designed’. This means that every possible piece of white space is used up, the thinking behind this is obviously to get the maximum content into a document to get ‘your money’s worth’. Simply cramming a brochure or booklet design full of text and images will have a detrimental effect on your printed brochure.
Design your brochure with a strong headline in mind. Think about which information needs to be highlighted, for example take the most important message on the page, and ensure this has the largest and possibly most attractive image to ensure it stands out from the crowd, then use the next most important message in hierarchy of size, large to small.
Naturally your eye is drawn firstly to images and photos of any design, this becomes more difficult if there is too much information and too many images are fighting for attention, its not everyone but less usually means more.
Once you have simplified the brochure design and layout, having a brochure printed with simple folding also helps, an A3 folded to A4 is the most simple; likewise A4 folded to A5 is also very popular. We see so many customers trying too hard with complicated folding.