10 Suggestions for Building your Business' Website Using WordPress
Check these reasons, why you need to start your business blog on Wordpress.
If you're an entrepreneur hoping to be a competitive presence in the market, a business website is absolutely essential. WordPress is the go-to option for many businesses for creating professional websites because it is designed with endless useful features that anyone can set up easily in just a day. We've prepared a list of easy but amazing suggestions from experts in the field to get you going on WordPress.
You can make pictures in your posts work for you by adding important visuals to what you're describing. You can also give them title tabs which act as keywords and are really useful in search engine optimization. This means that not only your content but also your images are promoting your business. Another simple tip is to compress your images as you put them on your site; this will keep the file size down and prevent your web pages from loading too slowly. The speed your page loads is a factor for Google rankings and the desired speed is under 3 seconds, so image and video compressing will achieve that.
WordPress assigns your site a permalink structure by default which includes the date, but this is actually not ideal for search engine optimization. You should change the permalink structure to remove the date to ensure that your URL structures are optimized for search rankings. To do this, go to your website’s WordPress dashboard, go to your settings, and select Permalinks. From there, select the post’s name radio button, then save your changes.
3. Website speed
If you’re worried that your WordPress site is too slow, you can use Google’s free PageSpeed Insights tool to see how your page is doing. This tool will give you an optimization rating and provide ideas for you to enhance your website’s performance. Each suggestion Google provides links to recommendations on specific files that are slowing down your page. Focus on those items that are causing the longest delays; as previously mentioned, it might be uncompressed images.
4. Industry-specific design
Try to find a WordPress theme or a plug-in that is specific to your industry, even if you have to pay for it. A big problem with some businesses is when they use a free theme from a different industry and try to make it suit their purposes. The result is that the site never looks great, and is a bit of a patchwork. In addition to using an industry-specific design, you should also get a mobile-friendly theme. Mary Higgins, a website admin at State of writing and Elite Assignment help, explains that “this means you have to test and make sure it is displaying in the right way on a desktop, laptop, tablet, or mobile phone. All websites should be mobile friendly since the majority of users are now primarily working from their phones. Most recent WordPress themes are now mobile friendly, but it’s worth double-checking.”
5. Make your site more secure
You need to be aware of basic security measures for your site because hackers often target WordPress sites that are relatively unsecured. To do this, be sure to keep everything updated, use strong passwords, add a well-reviewed security plug-in, and most importantly, create regular backups. If there are any issues, you’ll be able to restore your site. When you’re backing up your site, focus on the database and also file structure. You can use that opportunity to make any updates you need to. Try to schedule that in regularly, such as every month.
6. Avoid clutter
If you’re trying to have a professional website, stay away from anything that can cause clutter, such as tags. On WordPress, tags make the appearance of your posts really cluttered, especially at the bottom where you should be putting calls-to-action or opt-in. Instead, you can use categories, which show up at the top or bottom of your post, but you can have only one to three different ones.
It's also extremely important to have content that is not only accurate and well-written but also SEO optimized. Use these tools listed below to help with that aspect of your website building.
7. Change your WordPress URLs
Studies have shown that shorter URLs are clicked a lot more often than long URLs. Because WordPress allows you to modify the URL structure in the control panel for each post, you can use this information to your advantage. If you decide to customize them, make sure they’re short and refer to your content, because people can usually read a short URL and guess what it’s about. More and more blogs are doing this, so you want your business to follow suit.
8. Minimize your plug-ins
WordPress has thousands of free plug-ins, and many of them are useful. However, there’s no need to have all of them and choose only the ones that are most necessary. These are the ones mentioned on this page, such as security, SEO, and cache. If you have too many plug-ins, it can be a contributing factor to slowing down your page.
9. Use Google Analytics
Set up Google Analytics for your website, you won’t regret it. Even if you don’t understand how it works, set it up immediately, as it will start collecting data which you can use later. It can’t collect data before it’s been set up, so the sooner the better. Once you figure out how to read and understand your analytics, and Google has provided tutorials for this, it will really show you how you can improve your site’s performance.
10. Update regularly
WordPress will tell you when updates are available, and as previously mentioned in the security point, it’s important to stay on top of your updates. The process to run your updates is incredibly easy, so be sure to backup before you start, and once it’s done make sure everything is working as it should.