Things to avoid when doing SEO for your websiteEnter content title here...
Don’t let your efforts go in vain! As crucial as SEO is to enhance your website’s ranking on search engines, doing it wrong can destroy your reputation.
You must be working hard to bring your website to the search engine’s first page but cannot move up results. SEO takes weeks and sometimes months to show desired results; good things take time, right? In the meantime, keep track of your SEO techniques and monitor if you are going in the right direction. It is how you can avoid SEO mistakes hire Click First SEO to optimize their profiles that enhance brand awareness, bring more business, and captivate customers. .
But, what is the Right Direction? And, what mistakes should be avoided?
We assume you are wondering about the above questions. In this article, you will get the answers to these questions and much more.
1. Not Tracking Analytics
You can’t improve what you can’t measure.
Putting in immense efforts in optimizing your website and not tracking results is just a waste of time. You will not be able to rectify the mistake and not know which of your strategies are performing better.
You must begin with performing an in-depth SEO audit of the website before starting the optimization process. Ranking and organic traffic are two key indicators of performance. The whole SEO story revolves around bringing in more organic traffic. If your expertise does not lie in this area, then hire the right SEO agency.
2. Not Adopting Changes
With changing algorithms of Google, SEO is also changing. This continuous change in the Google algorithms is to improve the search quality and recognize cheaters. To remain on the top of the search results, you need to keep your website up to date with all changes. Not adopting recent changes can affect your website and take away valuable traffic.
3. Targeting the Wrong Audience
If there is a need, there is hope. Targeting a relevant audience is the successful key point in doing SEO at any point. The main focus is to increase traffic on your website, and if it is not practical, it’s not worth it. Make sure to target only those audiences who can contribute to your website by making impressions and clicks. The effective way to do this is to think about the solutions you are willing to offer to your audience. After all, not everybody would be interested in the same content. You need to answer the audience’s thoughts so that they get interested in your content.
4. High Quantity but Low-Quality Links
The best SEO practice is to include quality links in the content rather than focusing on their quantity. It can be done by connecting yourself with higher-ranking websites and not just any website.
Quality links are more reliable than quantity. The increasing quantity of wrong links is easy, but its worth is a hundred times lesser than a single quality link. Another critical point is to link to the website that has linked to yours. It helps to bring more traffic.
5. Using Anchor Text Inefficiently
Using the same anchor text for multiple links is another ineffective way to optimize a website. Anchor text helps the user to understand the nature of the content and what information it can provide.
Using the same anchor text, for example, “visit our website,” makes it look spammy in search engines. So, avoid using such repeated anchor texts. You can go for variations in the phrase or brand name, or even URL can be a good option.
6. Using Keywords Incorrectly
Keywords are crucial for search engine optimization. They help the audience to satisfy their search intent by providing relevant material. If used right, keywords are beneficial to you; otherwise, you might end up getting irrelevant or no traffic at all.
There are few widespread mistakes that people make when adding keywords to their content:
a) Using Keywords without Proper Research
Using keywords without strategy is one of the biggest and common mistakes made by SEO agencies. Many organizations waste their efforts by focusing on keywords that they think are searched by the audience. Sometimes this approach led them to choose highly competitive keywords. The best approach is to select keywords that have the least competition but higher average searches because these keywords will generate more significant traffic. SEO experts can also go for keywords synonyms, Perform competitor analysis to find keywords that their customers are perhaps searching for.
b) Keyword Stuffing
Gone are the days when websites used to rank through keyword stuffing. It is not just useless but can result in your website’s penalization and affect your brand reputation.
Although there is no exact percentage of keyword density in the content, it is better to maintain 2% keyword density.
c) Not Using Longtail Keywords
No doubt, short phrases are primary keywords, but you can rank for long-tail keywords too. They define more specific intent.
Moreover, one-word keywords are vague and highly competitive.
For example, people are searching using the word “cat” on search engines. You cannot know if they want a cat breed, a place to buy cat accessories or cat food.
On the other hand, long-tail keywords have more specific intent and are less competitive. For example, “places to buy cat food.”
d) Using Irrelevant And Duplicate Content
Google has gotten smarter than ever in providing relevant content to the searchers. Most of the companies lack good content writers and face low ranking.
Writing irrelevant content or duplicating it is not a good idea. It may help you optimize your website and harm your goodwill in the long run because your website’s penalization audience can recognize the duplicate content.
If you want to get famous and enhance ranking simultaneously, then publish original and relevant content. In addition to this, your content should be informational and provide answers to the questions that your audience is searching for.
Few More Words!
Using more text than images, having a mobile-unfriendly website, and not creating backlinks are some other mistakes that must be avoided. Your website needs immediate attention. Start working today, and let us know which of these mistakes kept you away from getting on the top.
Search Engine Optimization agencies can help you in this regard with their multiple SEO service packages.