Svitlana Antonovich. The best boutique design tips: everything you need to know!
Interior designer of Luxury Antonovich Design studio Svitlana Antonovich reveals the secrets of boutique design. Most people yearn to be their boss.
If you are passionate about fashion, design, and art, one of the up-and-coming projects when opening your own business is to create your small boutique, where you sell fashion goods to interested customers.
But the boutique shopping experience is different from shopping in megastores; this is where interior design comes in to help you give your customers an experience that they will not forget and make them always come back for more merchandise.
The Boutique Shopping Experience
It's important to know what you should focus on when designing a boutique and what kind of experience you want your customers to have. Boutiques tend to be minor, intimate, and friendly, with a unique character and selling goods of a particular style or mood, says Svitlana Antonovich.
The first thing you should research well and what you would base everything on is your target audience. As the user changes everything else, always keep their age, gender, and financial situation in mind to appeal to the right people you're targeting and make design decisions that fit your goal.
Choosing a theme: design style
As mentioned before, it's essential to have a unique character for your boutique, so having a theme is a must, and it manifests itself in your boutique's interior design style. For example, if you target a teen/young adult audience and sell casual clothing, you might choose an industrial style. Use a palette of reddish browns, browns, grays, and blacks. You are facing materials such as brick and wood for walls and metal accessories that will match the style.
If your target audience is adult/young adult women and you sell stylish casual clothing or dresses, you can choose a modern interior design. You will use light palettes with lots of white and pastel colors. You can add refined furniture or artwork here to enhance the mood and theme further.
Aspects of the design
The façade is what you say about your boutique. It's your first contact with customers, so make sure it's interesting, fits your theme, showcases the variety of products you have, and keeps it dynamic. But you don't want to clutter it up, or it will distract the viewer.
This is the most critical area where the customer gets to know the place better. So make sure you make the right impression. He/she should feel the atmosphere of the site, have a clear idea of the boutique and determine if the area is within their budget.
- This is where you should focus on making a solid impact on your client, says Svitlana Antonovich. Listen to the right music in the background, use fixtures and lighting strategically to create focal points, and draw them inside to explore more.
When it comes to floor plans, there are many ways to develop them. Just try to avoid clutter and being boring. You can have perimeter wall displays, circular racks in the middle, and mannequins with recommended appropriate clothing. Please get rid of the dull atmosphere by inserting a few furniture pieces that match the mood and creatively place merchandise on them. If you have long aisles, you might consider putting on some racks of products that are easy to try on, such as hats, accessories, or scarves.
Please make sure the floor plan leads customers where you want them to go. If you have a special section that you keep in the back, you can plan to direct them to it. You can do this with finishes or furniture. Carpet or hardwood flooring in a specific direction can push them where you want them to go.
Lighting is essential when it comes to retail stores in general; it helps with focal points. Avoid solid fluorescent lights and use warm bulbs instead. They are more intimate and create a homey feel. Strategically use spotlights to highlight your most notable items. And one thing many store owners forget is well-lit changing rooms. This is where your customer will decide whether or not to buy, so take care of that.
Make your space special.
To make your boutique even more unique, try experimenting with new ideas to make it even more exciting. How about a photo booth where customers can take pictures of their new clothes? Or maybe a swing in the corner of the store? Try creative ways to showcase your products and tie customers to the location.
One last tip.
If you want more interior design ideas, look for photoshoots in the style you sell. But instead of focusing on the clothes, focus on the setting. See how they use different elements in the photos and how you can place them in their space.
Be open to change.
Boutique design can be tricky, so always be flexible and try different design options. Study and observe how your customers behave and design accordingly; this will significantly impact your business. Ask your customers what they think of the place. They're the ones you're trying to please. And, as we all know, the customer is always right!
Official Luxury Antonovich Design Studio website: https://antonovich-design.kz/