5 Ways to Improve Your PPC Landing Pages
The landing pages that the viewers would see after clicking on your PPC advertisement are important since they are the first impression that they would have.
The landing pages that the viewers would see after clicking on your PPC advertisement are important since they are the first impression that they would have. If you don’t have the best ones already created there is a lot that you can do to improve them, especially if you want to get more traffic. Here are just a few of the top ways that you should be aware that you can implement when it comes to these landing pages, so keep reading to find out more.
How to Improve Landing Pages
First impressions are important to businesses since it will be what potential customers see and if they don’t like what they see, then they might not use your business. However, there are ways that you can fix that and here are just 5 of the best things to do, including:
1. Loading speed –
The first thing that you need to check with all of your landing pages is just how fast they are loading. If they aren’t loading quickly, then you need to do something about that since users expect pages to load within a few seconds. Think about cutting out various elements like videos or huge images in order to cut down the time if necessary. You need to have it load quickly on any internet speed, so do some tests before you launch the pages and every single one needs to be checked.
2. Mobile responsive design –
Another thing that you must make sure that you are doing for all of your landing pages is ensuring that they are mobile responsive. This is something that you can’t afford not to do since many people are coming to your website on their mobile phones. If these pages don’t look or render properly on their devices, then they are likely to go to another page. Check out the various landing pages on devices of different sizes to make sure that they are working properly. If they aren’t, then ensure that the necessary tweaks and changes are made so they look good on every device. You can opt for Web Design Services -
3. Customer optimization –
You shouldn’t be optimizing for your conversion rate goals, but instead you need to be optimizing the pages for your customer. This can be done by taking out some of the fields on the forms that you are asking them to fill out and just leaving the phone number, email address and name slots. Your customers don’t want the pages to be customized for conversions, but instead for them, which will help with your conversions in the end. The easier you make it for the customer to use the page, then the more you are going to get back in sales.
4. Minimalism –
If you aren’t sure about what you should put on these landing pages, then think about going for a minimalist look. You don’t need to go overboard on how the page looks, but instead make it look easy to use and navigate, which will be a good thing. If there is something on the page that the user won’t like or that would cause issues, then get rid of it. It is better to have unnecessary items removed from the page rather than leaving them since you don’t want to overwhelm the customer.
5. Purposeful personalization –
You should make sure that you are personalizing the landing pages with a purpose and you don’t want to go overly far. This means that you shouldn’t be using their name unless they have logged in, but instead, change some of the images based on the location of the user. Also, think about what each user might like since women and men both have different tastes and personalization tastes. This might mean showing them different images or even various designs, so make sure to think about what your target audience would like. Don’t personalize the pages more than you have to, but instead make sure that every personalization has a purpose.
It is extremely important that you are thinking about what the landing pages of your PPC campaign show to the customer. If don’t like what they are showing to them since first impressions are vital, then these tips can help you to make the right changes that would increase their ease of use and more.