12 Min Read

It is the perfect place to look for professionals of interest, gain visibility (to be found by clients or headhunters), follow companies and many more things.

Recognize your objective.

Spend some time doing a self-evaluation as a starting point. Be specific about your objectives, who you’re targeting, and what you have to offer.

Once you have this clear, you can orient your LinkedIn profile to reach those “target” people, and in that way, achieve the goals you have set yourself. Whether it is finding employment, selling your services or positioning yourself as a benchmark in the sector.

We explain everything in the following points.

Take care of your image.

Imagine that LinkedIn is a virtual meeting room where you can talk to people from your sector, potential clients, or have job interviews. The logical thing is that you try to give the best impression, right?

Well, if you already have this clear, you will know that a good profile picture is key. “Picture is worth a thousand words“, right? Your photo will be the first image they will have of you, and you must transmit professionalism.

Try to make it a photo that is not blurry nor dark. You see the upper part of the body (not just the head), and in which you dress in appropriate and professional clothing. And he smiles. That always gives a positive image of the person.

In addition, Furthermore, it is actually recommended that you modify the LinkedIn background photo. You know not? This is the image that appears in all profiles behind the profile picture.

Well, change it and put something related to your sector, a photo of you working or even a text with your contact details and a phrase that represents you. Throw imagination at it!

Includes keywords.

Remember that both recruiters and companies search for the profiles they are interested in through specific keywords; studies, languages, experience, skills, specializations, etc.

That’s why it’s super important that when you think about the headline, the introduction and the description of your jobs on LinkedIn, you include them in a better position. If not, you will have little chance of being found.

Now, try to add as many of them as possible, but remember that they must be strategic and authentic. Don’t put anything you haven’t done, don’t know how to do, or even less, languages you don’t know.

Complete your profile to the fullest.

Although LinkedIn already warns you, I remind you, too, to don’t forget to complete your profile as much as possible!

LinkedIn’s algorithm to search for candidates prioritizes those people who have the profile 100% complete, so you must create a good LinkedIn profile and fill in each of the sections, even if it is briefly.

As always, one of the things he asks of you is the current job. If you’re unemployed, a word of advice: much better to put it as if it were your current job than not to put it on (you can put “unemployed” or “looking for a job“). In this way, on the one hand, you will complete the profile 100%. On the other, the headhunters will be able to identify that you are actively looking for employment.

Write a good excerpt.

The extract on LinkedIn is like a mini advertising space that you have to impact the selector or target customer. You have two thousand characters. Take advantage of them!

Explain who you are, what you do, and make sure that the first few sentences act as a “hook” to motivate them to read it. Your extract should tell your story, highlight your achievements or strengths as a professional. Don’t leave it blank.

If you do not know how to do it, remember that you can contact an HR professional specialized in LinkedIn consulting. to help you and review your profile so you can get the most out of it. He will explain what you should highlight in your extract to achieve your goal.

Optimize your URL.

A good URL is more important than it seems. It will help you to have a better SEO positioning and to be found more easily.

To modify your URL. You can put whatever you want, but the idea is to put your full name and surnames, no initials or abbreviations. Try to use the first and last name you have on the CV.

Share valuable content

Post, share, follow, like… show that you are an active person on the social network!

If you read content that you like to share among your contacts, write yourself posts or give your opinion about something.

All these things add up, and the more extensive your network of contacts, the more people you will reach and the more opportunities you will have to meet people who are interested in you or what you are doing.

Work your network of contacts.

Having an extensive network of contacts is almost always a good thing, but this is not something you get overnight. Because not everything has the same value. 100 valuable contacts will really serve you more than 1000 that have no relation to your profession or will not help you in the future.

You must not “spam” invitations (send them to the TunTun), nor accept all those that reach you. LinkedIn has a maximum number of invitations and contacts. Before sending or accepting people, take a few seconds to assess if you are really interested in meeting that person.

Prioritize people from your sector or your field of interest or HR recruiters who work for a company that interests you, in short, people who can share with you a series of knowledge and experiences.

Likewise, think that you have to make an effort to talk and maintain contact with the people in your network. It’s not the same to ask a favour from someone you don’t know anything about, then ask a favour from a person you’ve been talking to for a while and have maintained some contact with.

Join groups.

Groups are an essential part of LinkedIn, so don’t hesitate to join all those who interest you.

There are thousands of groups of all kinds about professional categories, professions, studies, interests and even job search!

They will help you find out a lot of information about jobs in your sector or your area. The news can affect workers and the unemployed, among other things.

Of course, once you are part of a group, Participate! Answer questions, comment and contribute.

Get recommendations.

The recommendations will complete your profile with added value and give you more credibility.

Therefore, as you get work experience and expand your network of contacts, it is advisable to start asking for recommendations and validations from people who have worked with you. In return, you too can value some of his skills.

Now, you have to consider who to ask them, how and when to do it. Here we leave you an article with several examples, which will clarify your doubts about getting recommendation on LinkedIn.

Receive validations.

Validations are another essential resource to consider on your Linkedin profile. They allow others to endorse your skills and also help you gain more visibility.

But how to include the validations of your skills on LinkedIn?

Choose the skills you possess and want to show to companies or professionals who are interested in you. You have a maximum of 50 skills, but don’t go over it either.

Start by putting a 5-6, and if you can, match the keywords we talked about before, you’ll get better results.

Share your LinkedIn profile.

Get used to sharing your LinkedIn profile on your CV (along with other data such as phone, email, etc.), on other social networks such as Facebook, Twitter, Instagram… (provided that you use them as professional RRSS), in all the emails you send to companies and on your website, blog or portfolio.

In this way, you will gain visibility and facilitate recruiters or potential customers when they want to look for you.


LinkedIn can become a handy tool to enhance your brand. With it, you can create an extensive network of contacts, increase your presence, get referrals, promote yourself and position yourself as an expert in your sector.

Therefore, stop seeing Linkedin as your online CV and spend a few minutes a day keeping your profile updated, writing opinions, sharing articles, searching for people, and learning about the latest developments in your sector.

It’s time to have personal brand plan on LinkedIn!