Why build solid business relationships?

Why build solid business relationships?

You never know when you will need to rely on someone for help.

Last week I lost my house key. It was Friday morning, with a long weekend imminent, and I lost my house key. I had plans for the day; I was going to work at my desk and catch up on outstanding jobs and be productive. The long weekend would arrive and I would be ready for a good break and feel like I had accomplished my goals for the week. Then I lost my house key!

We never plan for unexpected events like locking yourself out of your house. It threw me into a frenzy of getting work done outside of the office and also trying to find my missing key. I was not prepared but I made the best of the situation. I retraced my steps but the key never appeared. Luckily I have kind neighbours who took me in briefly in my time of need.

key lost returned

Lost and found

By Saturday, I thought perhaps I should check with Frannie’s restaurant, where I had breakfast on Friday morning. They had my key! It was on the steps in front of the door. How did I not notice?! Well, I didn’t notice, but someone did. And I was thrilled!

I have gotten to know Frannie over the last few months as I visit her restaurant every week or two. It’s a great place to meet between Kitchener and Guelph, so it is convenient. But I really go there because the service is amazing. Where else can you go where they know your name and make sure that a lost valuable is kept safe to be returned to its rightful owner? I am grateful and very lucky that I got to know Frannie and her staff and they took care of me. How amazing is that?

cream puff pastry

Relationships can lead to success

Considering all of the restaurants, cafes and shops I visit on a regular basis, I realize that the relationships and personal service are my primary motivation for returning time after time. Yes, I like their products, but knowing that they want to help me and serve me is the best part. Those relationships are a huge factor in their business success.

Keep that in mind - why do your customers keep coming back? What do you give them that makes their experience amazing or different?

I will keep going back to Frannie’s to enjoy the service and the experience and know that they want to have me back (I hope!).