What if you could reach more people?
No. Really reach more people... Truly engage with more people...
You can! In fact, over the last few years, the world has been building one of the most powerful assets EVER. Connections!
6 degrees of separation has been cut down to 3 or 4.
However, although their are MORE connections, many of these connections are not that deep? Why? Because they are FAKE (I used the F-Word) Oh, you know. If you follow me, I will follow you. But I don't really care, I just want more followers.
When Social Media arrived, we all got excited that we might have 1000 people following us. Say goodbye to expensive eMail.
The euphoria of 1000 followers/connections was coupled with the feeling that we were all going to build incredible business.
The truth? If something seems to good to be true it probably is.
It's not all negative. These social feeds are often full of incredible value.
Businesses that are successful online, realize the need to make deeper connections and reach alone doesn't build business.
Here's the problem
The reality is, we don't have time to read the BILLIONS of new messages that are created each day. We hardly have time to take our kids to school.
As humans, we simply don't have the capacity to follow 1000 or 2000 accounts that are each delivering 10-20 messages a day. (Buffer seemed like a good idea...) Some feeds see 10,000-40,000 messages each day. It's a crap shoot!
What If ?
What if every connection you made was desired and appreciated?
What if 30 businesses decided to work together and agreed to pool their content and social traffic together to build a QUALITY GROUP destination?
MAGICAL things will happen.
"If 30 businesses each brought 200 qualified people to a QUALITY GROUP PUBLICATION each month, they would attract a minimum of 6,000 people. That GROUP would make roughly 20,000 desired and appreciated connections.", Steve Thode, Founder Klusster
That's it, that's the math of together!
What do you think? How would you like to make stronger connections? How would you like to have fun engaging with qualified people?
It's time to build a Klusster Powered Publication!