Building A Strong Klusster
5 Key Ingredients.
Building a Klusster follows that mantra that many hands make light work. So to build a Klusster eMagazine, your ingredients are very simple. Many hands working together.
In order to work together, we have provide 5 keys to provide you guidance.
Key # 1
You will want to build an eMagazine that people love.
When you build an eMagazine with a group, Key 1 is take the time to define your Klusster, understand the target audience and the type of content a tight group can add to create the biggest impact.
Remember, whatever publication you build, you are going to want people to value it enough to want to enjoy it again and again.
Good Content? Is your publication made of CALL TO ACTIONS, Great Articles, Events, Things To Do? You are going to drive traffic to your brand. It's all but guaranteed. Your job is to aggregate the content so that people are happy when they get there.
This is how a true audience will form.
PLAN, PLAN, PLAN - When you define the publication, your members will see the need to be part of it.
Although 90% of your distribution will come from your network, we still provide the ability for people to subscribe.
You will want to work with partners that also equally love what they do.
Klusstering should not feel like a chore. By working with others that have a passion for what they do, your readers are in for an incredible treat.
Passion will transfer to the reader and the reader will likely share your enthusiasm with others. Where the danger lies is when you are working with business owners that are going through the motions. Owning a business, building a business is meant to be fun.
It is 100% important that your publication members feel like part owners of the publication. NOT JUST ADVERTISERS!
You want to build an eMagazine that get’s read.
The best way to get a magazine read is to send it out. Klusster has all the tools to increase distribution. When 20-30 businesses each are social media team players and share regularly with their social followers, it’s not unlikely that 5,000 or 10,000 people or more can be brought to the magazine in a month. Easily.
The tools we use to distribute!
Each time a NEW PIECE of content goes live in your publication, all members will be notified and have the opportunity to help distribute the publication. Believe us, no one person can distribute their content alone.
Once a week we share with all members, the members that have been sharing them. This allows each business to know that others are helping distribute their messages.
Finally, each week we send a PERFORMANCE REPORT to each member sharing how much they have brought to the publication.
Note: With local publications, it is IMPERATIVE that businesses are rewarded in some reduced cost fashion the more they share. This increases distribution significantly.
We can discuss with you the pricing models that have worked well for us.
You want to have fun and have a leader...
Business is meant to be fun.
Remember why you do what you do. Sure you can be stretched in a 1000 directions, but, taking time to have fun and let people know you love what you do, is infectious. Having fun is guaranteed to show up in the quality of the eMagazine.
One thing that's important is to communicate with the group members on a regular basis. Any network needs a leader. With Klusster, online marketers make great leaders. Some businesses require content help, some businesses require other help.
We will provide you all the stats you need to make life easy for you to motivate team members to share.
Key # 5
You will want consistency
A back to basics mentality always works. If your Klusster has 25 members, each member should have new content within the publication on a regular basis.
From a sharing point of view, if each member shares 2 pieces of content a week and shares the publication 1 time a week, your distribution will be very strong.
Consistent sharing, consistent writing is Key 5
ONE LAST HINT: Get a strong Klusster Community Manager. With a strong personality or coach, a group of businesses can combine their resources together and develop a very powerful group and get some very cost effective marketing services.
Are you an online marketer? Join Our Next Wednesday Webinar and see how Klusster can help build your business.