A small franchise company wanted to drive more interest in their brand.
For any business with an active, socially connected staff, Klusster provides an easy way to deliver more quality content & connect with more consumers.
The Case Study
WP Creations wanted to find a way to make it easy for their 30+ franchise owners to share consistent, company related content with their respective online communities throughout the country.
They wanted to find a way to easily reach people, help build a CONSISTENT family oriented brand and sprinkle in some promotional content to the communities they were part of.
WP Creation created a basket of great content and uploaded it to Klusster.
Next they created a Klusster publication called My Family Matters
They invited their 30 franchise owners to JOIN Klusster and using the Klusster Team alerts, easily invited their 30+ franchise owners to help distribute content from the publication.
Each month, WP Creations uploads 2-3 piece of content each month (stories, promotions, articles) on things that matter to WP Creations as a family and publish this to their My Family Matters Publication On Klusster!
It's about working together online.
Through Klusster, the franchise owners are automatically notified of new My Family Matters content to share/distribute through their appropriate social media and the business owner can also see the distribution participation of each team member.
- WP creations and their franchise owners now deliver thousands of pieces of content to interested consumers each month.Their ORGANIC search traffic has also grown by 50% as a result of improved branding and SEO.
- Their ORGANIC search traffic has also grown by 50% as a result of improved branding and SEO.Klusster provides full tracking stats to help guide WP Creations management in future content creation that resonates with their franchisees and the consumer.
- Klusster provides full tracking stats to help guide WP Creations management in future content creation that resonates with their franchisees and the consumer.