Easy To Understand Content
Easy To Understand By Google - If you write a piece of content on "teeth whitening" the goal for Google is to know that this content is about "teeth whitening". That's it. One topic for each piece of content. Complete and well organized.
If you start talking about the best toothbrushes in teeth whitening article, you are going to confuse Google because they algorithms are not sure what you really want to get found for? "Teeth Whitening" or "Best Toothbrushes"?
So bottom line. When you want to assemble good content for Google, have a goal to be reached for 1 single search phrase.
There are many more pieces to search engines, but if we can start with writing for 1 topic or search term, we are in good shape.
Easy To Understand By The Reader - When you write clean content and the reader wants to share the content, you have done your job. This is the MOST IMPORTANT factor for SEO. People sharing your content because they value it will lead to improved SEO.
With every single piece of content created in Klusster, you are guided to improve your SEO thoughtfully through our SEO meter. Easy to follow tips to improve a single piece of content SEO for a single search term. If you search, "Is SEO common Sense", our article typically results in high search results because we wrote to be found on just that one topic.
Validation Of The Content
Validation is the natural progression to the first section of making your content easy to understand. There are two ways you can be validated.
1) Tier 1 Validation - If you are a local dentist, and you write an article in your blog or an online publication about "teeth whitening" and you have 100s of other local dentists reference that article, that is extremely powerful.
In this case, this is Tier 1 validation of that article. If someone searches Teeth Whitening in your community and you have that many other LOCAL endorsements, you are surely are going to be appreciated by search engines.
2) At the same time, this article is getting Tier 1 Validation, the links inside this article or content are getting what we refer to as Tier 2 validation.
What does this mean? It means because so many people are validating your content, your authority is strong and whomever you are referencing (your website, other articles) is also getting validation. Read: The Importance Of Second Tier Links
Conclusion. Although maybe people don't reference your website, references to content that link to your website are also very powerful.
When you are part of a Klusster group publication, and fellow members of your group are endorsing/sharing your content in the publication, that is also validation to your company links within your content and you as a business owner.
Sometimes Tier 2 Validation can be more powerful than direct links at validating your messages.
We are Klusster Media Inc. We work with businesses and marketers to help ANY business engage with more potential customers online.