Klusster Team Alerts
Klusster can help you engage your staff and team members to help distribute your content. AND your content can now be a Lead Generation Tool for your team!
Content is King. Businesses need content to tell their story, to build trust, to position as thought leaders in their industry, to be seen as connected to their community. However, if you are investing in creating content, you also need to be investing in your distribution strategy too.
The Klusster platform is focused on helping businesses get more distribution of their content by unlocking the power of a group to work together and drive traffic to the group's content.
CLICK HERE to learn how Klusster can help you collaborate with a group of other business owners to drive more traffic by working together as a group.
In the following article, we would like to share how you can leverage Klusster to engage your staff/team members to distribute your content to their social audiences.
The Klusster Team Alerts:
Klusster Team Alerts allows businesses to amplify their reach by engaging their Staff and other Team members in sharing their content and the content in their Klusster(s).
Here's how it works:
Click on "My Team Members" in the dropdown from your profile photo.
On this page, you can upload the emails of as many staff or other team members as you would like. When your team member accepts your invitation to join your team (they will receive a confirmation email that they will have to accept and create a login/password for their account), they are now officially part of your team. The above example shows 3 confirmed team members.j
Weekly, all of your confirmed team members will receive 2 emails (Monday and Thursday mornings), notifying them of the latest content in your Klusster Publications(s). From the email, your team members will have a 2 click process to create a post of your content to the social media platform of their choice - quickly and easily!
The above email is what each team member would receive. In this example, the team owner is part of the "Allied Marketers" Klusster Publication, and the article "The 'Small Stuff' Can Have A Big Impact" is the most recent article in this publication. The team member has the option of sharing the home page of this publication, or they can select the most recent article to share.
If the Team member decided to share the article to their Facebook timeline, by clicking the Facebook icon from the email, the next screen they would see on their phone is the screen creating the Facebook post of this article:
After including some custom text for the post, and clicking [Post], the article is now posted to this team member's Facebook timeline:
If someone in your team member's Facebook audience clicks on this post, the Klusster article page would load, and the team member would be credited with delivering ONE click.
As the team owner, you can see the number of "Clicks" your team members have brought back to your content, and the content in the Klussters you are part of, as a result of their social sharing. On the team page above, you can see that of the 3 team members, Kim has delivered 160 clicks this month, and 516 clicks in total. Kim has driven that number of clicks by following the sharing process outlined above.
Finally, if your team member shares content from a Klusster that you participate in as a member, any clicks they bring to that content will be allocated to your Statistics in the dashboard for that Klusster. In other words, your team members can contribute to the total clicks attributed to you for any publications you participate in.
Generating Leads From your Content
Each Klusster article includes a Call-to-Action or Lead Form. This form is customized by the author when they create the article to encourage their readers to reach out for a specific reason.
When a reader fills in this form, this is considered a lead. The Default is that the Author receives an email, notifying them that they have a lead, with all of the details from the form, and they can follow-up right away from there. Additionally, the lead information is also captured in a table that the Author can reference at a later date, and can export all leads to a .csv file that can be imported to other CRM applications.
To view your lead table, click on "My Leads" in the drop-down menu from your profile photo in the nav bar (top right of your screen). Your lead table will look something like this (Note: you can scroll to the right to view more details):
There are numerous scenarios where it would make sense that the lead should actually go to the team member who shared the lead rather than to the account/person who wrote the content.
For Example: A company has a team of 10 sales people. The company creates content for the sales team to share to their social audiences on LinkedIn and Facebook. The content is informative to their audiences, builds trust with their audience, and some people in the team member's audience fill in the Call-to-Action/Lead Form as a result. In this case, it makes sense that the lead should go to the person who shared the content (the sales person) rather than to the Account who wrote the content (the company main account).
With Klusster - this is easy to do! There is a simple toggle in the content editor that the author of the content can select, when creating that article, to assign the lead to their team members who share the content.
When the author of the article selects the team member as the one who will see responses from the CTA/Lead form, the team member will receive an email with all the details of the lead immediately after the form is filled in, and the team member will have their own Lead Table with all of the leads they have generated as a result of sharing the content their company has created for them.
Summary: Team Alerts Help Engage your Staff and Drive Leads to Your Team
The Klusster Team Alerts program is a simple and effective way to quickly and easily get your staff and team involved in distributing your content. Simply load in your team emails into your Team Member Page. When your team members accept, they will receive regular emails notifying them of the latest content to share, and you will see real-time statistics on how much traffic (or clicks) each team member has delivered.
Furthermore, you may choose to assign the leads your content generates to your team members rather than you "you" the author of the content. This is a powerful tool for businesses who create content they want their teams to share, where they want their teams to be responsible for following up on the leads their sharing generates.
Klusster helps you get more from the content you have invested in creating!