Content Marketing Trends for 2021 to Skyrocket Your Sales
The digital marketing landscape is constantly changing, so to stay ahead of the curve, you need to be aware of new marketing trends within your field.
Businesses that are keeping up with new tools and trends are the ones that will stand out and attract more customers. A few tweaks here and there is sometimes all you need to adapt to new changes and stay relevant.
If you are looking to explode your growth, here are the top five content marketing trends for 2021 to skyrocket your sales!
Embrace video and live-streaming
When it comes to the hottest types of online content, video and live-streaming have been stealing the spotlight for a while now. Watching a short video to learn about a new product or service is preferred by 68% of the people.
To capture the attention of your audience in the hyper-saturated market, include more video and live-streaming into your marketing strategy. If you are not experienced in creating video content, start by filming videos with your smartphone.
Then, post your product demos, Q&As, and more to YouTube, Facebook, and other online platforms your target audience uses.
Real-time connections are also a great way to reach out to your audience. Live-streaming keeps your shoppers engaged, and it has the power to demonstrate a brand’s personality and human nature.
Another simple thing you can do is recycle your articles or blog posts and transform them into forms of visual content. For instance, you can craft video tutorials based on your written content.
Content Marketing Needs to Be Data-Driven
People usually think of content creation as a creative process. However, an effective content marketing strategy needs to be both creative and data-driven.
Lately, data has been having a real moment, and we can only expect its popularity to rise in 2021 and become even more important for digital marketing.
On one hand, you can use data to measure how well your existing content is performing. Using a customizable digital marketing dashboard that allows you to measure all the important KPIs will help you determine if and to what degree your content is resonating with your audience.
Keeping track of important metrics such as organic traffic, social media engagement rates, and conversion rates can help you figure out a data-driven formula for creating a smarter and more effective content marketing strategy in the future.
User-generated content is super effective
Is there a better way of spreading the word about your offerings than your audience sharing the content about your products or services? User-generated content (UGC) is a trend that will continue to grow in years to come.
What exactly is UGC? The term refers to any type of content created and shared by users on online platforms like social networks. It includes images, product reviews, videos from genuine customers, and other content.
The reason behind its effectiveness in boosting sales is authenticity.
When our friend or an acquaintance posts a photo of a product they like, we are more likely to purchase the item ourselves. This is an example of the importance of social proof. It affects our buying decisions massively, as we tend to look up to other people, especially when we are trying to decide between different brands.
And since your customers are creating precious content for you, this is one of the most cost-effective content marketing strategies out there.
Dynamic content is the key to better personalization
If you look at the content marketing timeline, you can see that content marketing is a pretty old strategy. But with the ever-evolving digital landscape, it’s vital to be aware of the main content and SEO marketing trends.
For example, Google algorithms change, and to grow your sales, you need to choose the correct focus for your digital strategy. If your goal is long-term success, creating high-quality content is a must, but there is more to it.
Marketing personalization advances customer relationships, and it should be an integral part of your strategy. Personalized content is designed to speak to an individual or a group on their level, so it’s more relevant and engaging to them.
To achieve higher engagement, embrace dynamic content delivery. It provides automated, highly-personalized web and email content that changes based on the rules you set, like user demographics, preferences, behaviors, and interests.
Google snippets will provide more traffic to your brand
Google snippets have been created to serve the user better and provide the most relevant answer to their question. Crafting high-quality content on your landing page when it comes to a certain product can lead to your brand getting a Featured Snippet for the product name.
So, what can you do to get featured? When creating landing page content, target question-based queries and make sure the content is written in a Q&A format. Your content should answer the common questions your target audience asks on Google.
Also, Google tends to prefer a clear page structure with headings and paragraph tags, so keep that in mind when crafting your content.
Including steps for solving a problem or answering the question is another great way to optimize your content for Featured Snippets.
Optimize for voice-based searches
Brands like Amazon and Google have launched their voice assistants a while ago, and since then, the trend of voice-activated devices has become increasingly popular. Many brands have recognized that busy consumers frequently utilize voice search instead of typing.
More than 3 billion voice assistant devices were used across the globe since last year. To keep pace with consumer demands, many businesses are racing to release their own voice technology integrations.
When crafting your digital marketing strategy, make sure to optimize your content for voice search.
To get to the top of voice search results, try to anticipate questions asked in a conversational manner so you can identify question-based keywords. Think about how people would ask a specific question and focus on phrases and natural longtail keywords.