5 Effective Types of Social Proof for Your Website
Your website visitors want to see that others are also putting trust in your brand, so make sure to use these different types of social proof on your website!
Today, customers are constantly bombarded with new brands and their products and services. With limitless options, they can pick and choose until they find the best and cheapest option, so you need to find a way to attract people to your website and convince them to make a purchase before they turn to your competitors.
One of the most effective ways to convince your potential customers that they should choose you over your competitors is by building social proof on your website.
Building social proof is an essential part of sales and marketing psychology. Once they see that others have already engaged with your brand they will be more likely to follow in their footsteps. Basically, you want to show your potential customer that others are happy with you, so they too will feel more inclined to make a purchase.
To put all of this in perspective, let’s go over five effective types of social proof you can use on your website.
When your potential customers land on a website, they want some sort of immediate feedback. They want to know if they’re in the right place, are the products any good, and most importantly, what other people are saying about them.
If you want to put their minds at ease, one of the things you can do is display ratings for your products right there on your homepage, and even more importantly, on every product page. Your website visitors should immediately see that your products have already been rated by other customers, and that these ratings are high and positive.
For visitors who are returning to your website and whose browsing data you already have stored, you should create a more personalized experience and curate the products they see. Based on their browsing history, they should be greeted with products they are interested in.
All of these products should have a quick rating system on display in the form of stars, hearts, thumbs-up, claps, or whatever fits your brand identity the best.
Customer reviews and testimonials
Another form of social proof you should add to your site is the review system. Nowadays, customer reviews and testimonials undoubtedly have the power to make or break a business, weather you’re operating online or offline.
When people see one bad review, they probably won’t care all that much, but when they see that bad reviews are more of a trend than an exception, they will just click away and move on to your competitors.
Your goal should be to get as many positive reviews as you can, and if possible, turn negative ones into success stories through stellar customer support, customer-centric sales, and engaging marketing.
You need to display your reviews and testimonials front and center. Don’t just reserve them for the testimonials page, but place them on your homepage, on every product page, and throughout your website.
Needles to say, the quality of your products needs to be up to par, otherwise all of your efforts will be in vain.
As we already mentioned, people want immediate feedback once they visit your website. They also want that feedback to be fresh and relevant. Instead of scrolling through old reviews and seeing that someone was happy with a purchase they made last year, your website visitors would rather see real-time feedback.
That’s why having a social proof tool such as Cue that displays real-time notifications to your website visitors is a great way to show that people are interacting with your site right now.
Browsing through your site, visitors will see that others are engaging with your brand and the website is very much alive and kicking, which will prompt them to follow in the footsteps of other customers.
This is a perfect example of using social proof as a marketing psychology tactic to trigger fear of missing out and evoke action.
While user-generated content isn’t a new concept, it’s definitely gaining more and more popularity each year. This is because today’s customers trust other people and their raw opinions way more than carefully crafted marketing and sales copy. They want to see that real people are actually using your products or services.
To generate this form of content, ask your past customers to create their own photos and videos using your products and offer them special rewards and discounts in exchange.
Make sure to display this content on your website strategically so that newcomers can quickly validate their decision to visit your website and proceed to make a purchase as well.
Brand advocates and popular customers
Last but not the least, make sure to proudly display any reputable brands and popular customers you’ve worked with in the past.
People love to see that big names from the industry have already put their money and their trust into your company. After all, having a recognizable logo on the list of your clients is one of the best ways to convince your potential customers that they’re at the right place.
Over to you
Building social proof on your website has become one of the most effective elements of a successful marketing and sales strategy. Your website visitors want to see that others are also putting trust in your brand, so make sure to use these different types of social proof on your website and you will have no problem skyrocketing your sales in 2021 and beyond.