"Will the Real Jean Beliveau Please Stand Up"

These days hockey players seem to promote themselves and the game in an endless number of ways.

Back in 1957, hockey was not as well-recognized in the States.

So, the NHL jumped at the opportunity for a bit of promotion by participating in this CBS-TV game show - To Tell The Truth.

Jean Beliveau and two imposters appeared in front of a panel whose job it was to find the real # 4 from the pretenders.

The viewing is an interesting window into another place and time.

BTW, note that it was one of the imposters who was wearing #4 not the real Jean Beliveau (He was wearing #22).

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