"A Year of Canadian-pride marketing"

A Journey into Canada-150
I recently read of what was described in one article as "the first in what is sure to be a parade of marketers attempting to latch on to the fanfare around the 150th anniversary of Confederation this year".
It was a video ad during the National Hockey League’s Centennial Classic game on New Year's Day.
Canadian identity is an emotional tool that many advertisers already wield.
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