Indian Pan Masala Industry Report 2020

Indian Pan Masala Industry Report 2020

The pan masala market in India reached a value of INR 42,180 Crore in 2019.

The demand for pan masala has been growing in both the rural and urban areas in India due to the increasing disposable incomes of consumers and aggressive promotional campaigns by the manufacturers. For instance, market players have started introducing pan masala in innovative packaging formats, such as attractive foil packs, sachets, tins, and user-friendly pouches that can be stored and carried conveniently. These packaging solutions also aid in extending the shelf-life of the product and retaining the fragrance of the product. Other than this, the growing awareness regarding the harmful effects of tobacco products has shifted consumers toward plain or flavored pan masala. As a result of these factors, the market is expected to witness positive growth in the coming years.

According to the Indian pan masala market report by IMARC Group, the market has reached values worth INR 42,180 Crores in 2019 growing at a CAGR of 7.2% during 2014-2019. Looking forward, the market is expected to continue its moderate growth during the next five years.

Indian Pan Masala Market Segmentation:

Market Breakup by State

Uttar Pradesh



Madhya Pradesh





Market Breakup by Type

Pan Masala with Tobacco

Plain Pan Masala

Flavoured Pan Masala


Market Breakup by Price


Non Premium

Market Breakup by Packaging