Why a Mobile Driven UI/UX Strategy is important in 2021?

Why a Mobile Driven UI/UX Strategy is important in 2021?
4 Min Read

In this article, we look at various reasons how mobile-first UX strategy is indispensable to an app’s success.

Mobile devices have been on the frontline of all things innovation lately, not to forget their immense affordability and portability, they have become indispensable to almost all of your customers' errands. Therefore, missing out on a product or app design strategy that takes a mobile-first approach signals disruption at best. In this article, we look at various reasons how mobile first UX strategy is indispensable to an app’s success.

What is Mobile-driven Design?

To clearly state the concept of mobile-driven design, let us look at the prelude that majorly includes two concepts:

1. Responsive Designs

The responsive designs enable apps to work flawlessly across different devices, screen sizes or interfaces. It makes sure the actual content of the websites stays put and offers the same UX, no matter how the underlying hardware changes. This also includes stuff like zooming, panning, and scrolling through the web on a browser.

2. Progressive & Regressive Approaches

To achieve an acceptable UX across devices, designers sometimes tend to create customized product versions for each end. Progressive advancement in this process means that the products are first designed to function on a relatively lower quality browser. Proceeding, the product versions for advanced devices and platforms through added interactions, enhanced effects, etc. for the minimal version.

Regressive approach, on the other hand, begins by designing for advanced devices and platforms, and thereafter proceeds to lower-end versions. Then designers at this point therefore have to cut down on some features that may not work on devices like mobile phones.

Why is Mobile-driven Product Design Important for Businesses?

Through starting with mobile driven designs, designers first handedly take into account the restrictions of bandwidth, size of screen etc, and hence they can naturally implement key features of an app, with primary features intact as a priority. When the app is extended to fit a tablet or desktop, designers can leverage these pre-installed features from the basic features and enhance the product.

Besides the reasons discussed above, there is more to why enterprises must pursue mobile first designs. Since 2016, mobile internet usage has surpassed desktop usage and people have spent more and more time on the internet from mobile ends. The proliferation of mobile presence therefore necessitates designers to pay attention to the mobile end and follow the “mobile first” principle in their product design.


Mobile-driven designs can help enterprises create products for multiple consumers ends in a seamless and efficient manner instead of relentlessly updating the basic features to get the final product. To further understand the concept and to begin your journey with a mobile-first UX strategy, get in touch with some of the best UX/UI development company.

Image source - freepik.com