Motion Graphic Design: What Is It And Why Is It Important

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Motion Graphic Design: What Is It And Why Is It Important

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Before the existence of motion graphics, graphic design elements were relatively flat, dormant, and uninteresting. However, through the advancement of cinema, motion graphic design was born.

Motion graphics make the communication of information shorter than ever.

These designs can communicate information in just a few seconds, making it important in an internet culture where companies and influencers compete for people’s attention.

What Is a Motion Graphic?

Motion graphic design is a graphic design type that involves, you guessed it, movement. Motion graphic is the process of taking a static graphic design and adding an animation to garner more attention to the story it is trying to tell. These graphics are combined with sound effects such as music or narration to enhance engagement.

Motion Graphic Design: What Is It And Why Is It Important

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Most motion graphics can contain simple animations that stay consistent with the theme/aesthetic of the original graphic.

A motion graphic should be used when you need the data and information to look more visually appealing. A simple visual enhancement will make your content dynamic and attention-grabbing to viewers. Motion designers have used six types of motion graphics to suit their media needs.

Some of the different types of motion graphics:

  • Educational Videos
  • UI Animations
  • Icon/Element Animations
  • LogosInfographics and Short Films
  • Infographics and Short Films
  • Movie and TV Title Sequences

Video source: YouTube

Three main aspects make up a motion graphic design; Typography, Imagery and graphic elements, and audio.

Typography design is the most crucial aspect of creating a motion graphic. Typography describes the appearance of the text of the design. Things like typeface and font are vital in conveying the message to viewers.

The imagery and graphic elements are important in designing a motion graphic. These can be illustrations, graphs, photos, cartoons, or maps. Each of these suits a different purpose, and it is up to the designer to pick the right one while implementing visual effects.

Audio conveys the mood and message of a motion graphic design. The audio could be music, narration, or sound effects within a motion graphic.

The typography, graphic elements, imagery, and audio should all complement each other in a way that will make sense to the viewer. First and foremost, every aspect of a motion graphic design needs to flow together to be cohesive.

A graphic design should also get the viewer caring about what it has to say. It should also have enough value to give a viewer something to care about and be invested in it.

One last principle is to be generous about how much text you put in a motion graphic design. Viewers do not want to read a wall of text to get the information they want. Take into consideration what part of the design will be responsible for keeping the viewer's attention.

Motion Graphics vs. Animation

So, what is the difference between motion graphics and animation?

Although motion graphics are considered a type of animation by many, it has key differences that separate them from drawn animation.

The main difference between the two is that motion graphics make up a variety of shapes, text, images, and sounds. They are usually simplistic and minimalistic in this regard. The animation uses detailed setpieces and characters to tell a narrative, which tends to be more complex.

Motion graphics will get the point across to the viewer but, unlike animation, will rarely tell a story about a character. Both do engage with the viewer through visual effects that grab their attention.

How to Create a Motion Graphic

Computer animating tools create most motion graphic designs. There are many tools to use, but the creative process is still the same.

Step 1: Creating a Design Brief

First, as a designer, you would lay out your client’s goals for a project. If it is for a client, you would be working closely with them to get an idea of their vision for their digital products. This includes planning an aesthetic that matches the brand that the project is for. Once this brief is ready, you will move on to develop a storyboard.

Step 2: Working on the Storyboard

A storyboard is a series of planned-out images drawn before the project’s creation. A storyboard will give you a good idea of how the final version of the project might look. It comes in handy to know if you need to make any changes before you begin working on the project.

Motion Graphic Design: What Is It And Why Is It Important

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Step 3: Combine the Elements Needed

You need to combine the necessary elements that your project relies on. This could be any combination of typography, imagery, sound, or colors.

Step:4 Creating the Motion Graphic

Once you have completed all the preparations, you can start working on the project using your choice of animation tool. With the project outlined, it should produce excellent results.

If you need inspiration for where to start, there are many examples of motion graphics online. Google is one the biggest users of the art form, and if you have ever been on their search page, you can see an example of a motion graphic done right.

Motion Graphic Design: What Is It And Why Is It Important

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Why Should You Become a Motion Graphic Designer?

Becoming a motion graphic designer is a way to secure a job in high demand now and in the future. As creative industries keep rising, motion graphic designers will have access to more career opportunities.

These are reasons why you should become a motion graphic designer:

  • Video content is in demand. Video content is in demand with the growth of social media apps such as Youtube and Tik Tok.
  • It is time and cost-effective. You do not need much to become a motion graphic designer besides a computer. Also, if you become an independent contractor, you will manage your own time. They can be minimal in design. You do not need super crazy art skills to become a motion designer since they are usually minimal in design.
  • They can be minimal in design. You do not need super crazy art skills to become a motion designer since they are usually minimal in design.We are moving towards a virtual world. We are moving towards a more virtual world every day, and companies will start cashing in.
  • We are moving towards a virtual world. We are moving towards a more virtual world every day, and companies will start cashing in. Motion graphic designers are adaptable. With the technical skills you learn in motion design, you will become adaptable to other artistic career paths that are similar.
  • Motion graphic designers are adaptable. With the technical skills you learn in motion design, you will become adaptable to other artistic career paths that are similar.
  • Diversify your portfolio and skills. Becoming a motion graphic designer can lead to more career opportunities.

Successful motion designers reap these benefits constantly, and you could too, if you become one.

The Business Advantages of Using Motion Graphics

If you are a business interested in using motion graphics, there are plenty of advantages as well. The benefits of motion graphics include:

They can be used to tell a story.

Simple motion graphics can tell a story that a viewer can make an emotional connection to. This will easily make a viewer more interested in your brand. With motion graphics, you can take quite complicated concepts and portray them simply in a way for everyone to understand.

It's a passive form of taking in information.

Viewers will take in more information this way, rather than just reading a wall of text. In fact, motion graphics can be so compelling that viewers don’t even realize that they are taking in information. It is all unconscious.

Consumers are more likely to remember visuals.

Digital media has become the most popular form of information consumption because it elicits an emotional response. If consumers relate to the content of your motion graphic and engage with it in any form, an emotional response will be triggered, and they will be more likely to remember and recall your brand in the future.

They can be repurposed.

Creators can use motion design graphics for other purposes once their original one is fulfilled. Once repurposed, they can easily be shared across distribution platforms, meaning you can quickly increase your reach.

They are short but effective.

With motion graphics, you can fit so much information in a short time span while retaining engagement. Because they are short and less complex than one would imagine, they are also more cost-effective.

Motion Graphic Design: What Is It And Why Is It Important

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Videos generate higher engagement levels.

Today people prefer watching videos to reading. Explainer videos are just one popular form of motion graphics with high engagement. Motion graphics can bring a single piece of content from your business to life, providing growing engagement over time.

Conclusion

Things are evolving and will continue to as technology progresses. Motion graphic designers will only become more important, and the skills that come with it will become more sought out.

Using motion graphics is a fun and effective way of engaging your audience and relaying important information to them.

There are a number of graphic design tools that will get you started on all you need to become a motion designer. Looking towards the future of motion graphics, it is one of the most secure careers today.