Why FAQ Pages Are Important For Your Content Strategy
The power of FAQ pages is that they’re designed to solve problems and deliver answers. If a potential customer has a question, you want to make sure you answer.
FAQ pages, also known as Frequently Asked Questions, are most commonly found on e-commerce websites, but they’re an important part of any content strategy and can be found on almost any website or blog you visit. They serve a couple of different purposes and are an integral part of your overall website strategy to help increase user interaction with your content and services while increasing conversions and making your customers happier. Let’s take a look at why FAQ pages are so important.
What Is A FAQ Page?
According to Wikipedia a Frequently Asked Question, also known as a question-and-answer page or simply FAQ, is an information website composed of questions and answers about a particular subject. They exist on many websites as both the online knowledge base and social medium. It’s a pretty powerful tool that can help your content strategy in ways you may not have considered.
Why Should I Have One?
There are a few reasons why you should have an FAQ page on your website. Your customers will appreciate it, as they’ll be able to easily find answers about your products or services right there on your site. You might also notice an increase in sales, and improvements in customer satisfaction if you answer their questions accurately and promptly.
Convert Curious Viewers to Buyers
Customers often have questions they’d like to ask before making a purchase. Providing them with an easy-to-use, up-to-date set of FAQs can help answer those questions and get them to pull out their credit cards. If you haven’t considered creating a FAQ page yet, it might be time to revisit your website. Having a well-designed, extensive set of frequently asked questions could be just what you need to turn curious shoppers into eager buyers.
How Should I Make a FAQ Page?
Start by listing out your most frequently asked questions, in chronological order. To get started, create a document on Google Docs or Office 365 and have everyone who’s involved in your content strategy use it to make their suggestions. Once you have a draft of frequently asked questions, think about how you can best answer them. Make sure your answers fit within a reasonable word count (such as 150 words).
If your page grows too long, consider splitting it into multiple documents that cover one topic at a time. You should also take care to group similar questions together—by category or functionality—so that users aren’t overwhelmed with different styles and layouts. Formatting is another key component of any FAQ page; all type should be clear, concise, and easy to read without distracting from the answers themselves.
Where Should I Put It?
If you’re getting ready to launch your new website or redesign an existing one, consider adding a Frequently Asked Questions (FAQ) page and making it easily navigatable. HubSpot research reveals that 59% of people surveyed said they would contact a business via FAQs if they have questions. Also, 51% say they prefer FAQ pages over live chat because it allows them to answer their questions and only talk to a company when necessary. Perhaps most important is that more than half of those polled indicate that negative reviews cause them not to trust businesses as much as positive ones do.
An FAQ section can be an excellent way for your company to connect with users in real-time and provide quality information to solve their problems before it leads them towards negative feedback on review sites like Yelp! and Google My Business.