SEO trends that you shouldn’t ignore
Some trends come and go, but there are certain SEO trends that will maintain their value for every business, especially in Google.
What is SEO?
To put it simply SEO, Search Engine Optimization, is the way in which businesses drive traffic to their websites via search engines. When done optimally, it can boost your rank on a search results page thus improving your chances of being found by your target market.
Bottom line, the easier your website is to find, the more people will see it, and the more opportunity you have to drive clicks to your business.
SEO trends to watch out for in 2022
- Keyword clustering
- Mobile friendliness
- Image Search
- Long-form content
- Voice search
- Zero-click searches
- Rich snippets
- Consistent SEO
This short list provides some examples of what you need to keep in mind, on a consistent basis, in regards to maintaining and optimizing your search results. At the end of the day, core SEO principles remain a constant, but with algorithm changes and evolving search trends it is important to adapt the way you manage your businesses online presence.
Let’s discuss a few of the above, below:
One is a lonely number, especially as Google’s natural language processing has evolved and become more complex. Your goal here is to select a few keywords that target a common search intent. From there, you want to create web pages that highlight those clustered words.
Keyword clustering can help boost the rank of your website simply by using several key terms.
I can’t say enough about providing Google with high-quality content. Google follows the E-A-T guidelines when selecting content and more often than not, longer content leads to higher quality content; technically length isn’t part of the ranking algorithm but there’s certainly a strong correlation.
Bottom line? What you write matters, the information you include matters, Google wants to be the best so they must give the best. Keep that in mind when you’re deciding on which keywords to include and how you will deliver the information related to them.
Writing quality content that uses the right words in the right capacity is time consuming, but necessary if you want to grow your online business. As Google, and other search engines, continue to evolve core SEO practices will always remain imperative to successful search optimization.
Be sure to include: accurate/original content, meta titles and descriptions, tags, images, backlinks, and fast-loading pages.
Understanding how SEO is evolving and becoming more sophisticated will greatly impact your businesses ability to be found online. Content writing takes time, even more so when done properly and effectively however the ROI is priceless and measurable; so you will know if you’re on the right track.
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