SEO Research Tips That Will Boost Your Rankings
SEO, or search engine optimization, is a marketing technique designed to ensure that your website appears in front of more visitors.
SEO has come a long way since its early days, but there are still strategies you can use to make sure your site ranks highly in the search engines. If you're just getting started with SEO research, it's easy to get overwhelmed by all the conflicting information that's out there on the web. This article gives you some SEO research tips that will help you sort through the confusing nature of SEO and start making informed decisions about your site's future success.
What is SEO?
SEO, or search engine optimization, is a marketing technique designed to ensure that your website appears in front of more visitors. To achieve high rankings on major search engines like Google and Bing, you'll need to do some SEO research on your competition. There are two main areas of SEO research: keyword optimization and backlink analysis.
Know your market and clientele
It's important to understand your market and clientele. While it may seem basic, you'd be surprised how many entrepreneurs don't consider who their target audience is or what they need. This can become an issue if you try to sell something that isn't geared toward your clientele.
Check your competitors
When you're first starting a campaign, you need to find out how your competitors are ranking on popular search engines. Go to Google and type in a phrase that relates to your business along with a website or websites. Find out where your competitors show up.
Finding keyword lists for SEO
There are a lot of great, free tools out there to help you find keywords for your SEO research. Whether you're looking for some high-level search volume data or some very specific and granular information about how searchers interact with specific terms, these keyword research tools will give you what you need.
How to use Google Trends
Google Trends is an extremely useful SEO research tool because it shows you what people are searching for on Google. You can use these results to find new, interesting keywords for your website or app. You can also use Trends to see how your competitors are doing in terms of keyword rankings and SEO success, which will allow you to improve upon their efforts.
Use alternative keyword tools
If Google doesn't give you enough keyword data to work with, you can use a tool like AHrefs or Moz's Open Site Explorer to see more relevant terms that relate to your niche. They'll offer a free trial in most cases, so it won't cost you anything but some time to set these up and see what new ideas you uncover.
Always aim at answering questions on your site
Whenever you add content to your site, make sure it answers a question your customers may have. It's important to remember that search engines can only crawl and interpret words and language, so they don't actually understand what your pages are about. Keep that in mind while you write and structure your content: always be thinking about how someone might ask questions about your topic.
Keep analytics at hand
Not all website analytics programs are created equal, but it's essential to have some tracking software on your site. For best results, track key metrics like page views, unique visitors, and conversion rates on a regular basis. Also, keep an eye on how your numbers fluctuate over time—this information will help you determine what type of traffic works best for your business.
Don't get lost in too much data
When you're researching your keywords, don't get lost in too much data. The key is to make sure you keep an eye on your keywords while getting other search data, like volume and competition (which we'll discuss below). You can get overwhelmed with too much information, but remember that you can always go back and get more detailed data later.
Many people make a large mistake by not researching search engine optimization (SEO) and how it can affect their website and their business. There are many aspects of doing thorough research that you should know before executing your SEO strategy. You need to be aware of all that you can do to improve your site's performance in organic searches and how to avoid all of those mistakes that could actually hurt your performance.