Optimize Your Content For Search Engines
If you want your content to rank in search engines, optimizing your content is a great place to start. There are many different ways you can do it.
When you sit down to create your next piece of content, such as an article or video, it’s easy to focus exclusively on what you want people to take away from it—the lessons you want them to learn or the products you want them to buy. But there should be another focus in the back of your mind: search engine optimization (SEO). You need your content to rank highly in search results so that people can find it and read it.
Write Longer Posts
Longer posts are easier to read than short ones, and people tend to spend more time on pages with longer posts. They also tend to rank higher in search engine results. So go ahead and publish longer articles—just make sure you include good content within those articles, of course! (Content is king.) This doesn’t mean that if your posts aren’t extremely long, they won’t get a lot of traffic or rank well; it just means that from an SEO standpoint, there’s a bit of a balancing act when it comes to writing post length.
Focus on Long-Tail Keywords
When optimizing your content for search engines, it’s important to target less competitive long-tail keywords. While it may be tempting to go after popular keywords that get thousands of searches per month, it’s hard to compete with other websites on these broad terms. So instead, focus on long-tail keywords with more specific search volumes (around 500-5,000 monthly searches). These narrower terms are easier to rank for and can help you get traffic from customers who are more likely to purchase.
Use Internal Linking
Internal linking is a great way to optimize your content for search engines. For example, linking certain keywords throughout your post can help search engines categorize and index your post better.
Create Shareable Content
Have you ever wondered why certain pieces of content go viral, and others don’t? The main reason is that some authors are able to create content that speaks to their audience. Now, does that mean every piece of content has to be created for your entire demographic? No, but you should know who your target audience is when writing each piece of content. Knowing your audience will help you create shareable content.
Adding images and videos to your content will make it much more engaging. Images and videos also tend to perform better in search results, meaning they can increase traffic to your site as well. Include an image (or several) with each post—ideally, an original image you’ve taken yourself. The more compelling your images are, and especially if they contain relevant keywords, the more likely readers are to click through and share them on social media.
Optimize the meta description
The first piece of content that search engines will read is your page’s meta description. This text shows up as a line or two under your page title in search results, and it has a large impact on click-through rates. Make sure that you optimize your meta description for relevant keywords, but don’t go overboard—you don’t want to look spammy.
Optimizing your content for search engines can be a tricky process, but there are some pretty simple things you can do to get started. We’ve touched on some of these SEO best practices in today's post, but keep in mind that keyword research is an ever-evolving landscape. This means that as Google updates its algorithms and begins rewarding different tactics, new tools will emerge to help you optimize your content for search engines.