Leverage Local SEO to Drive Your Business
How local SEO is imperative to increasing your online presence and how it inevitably generates in-person results.
Managing a business is anything but easy. From budget to branding and all that falls in between, it is overwhelming to then think of how to market all that you’ve built. There’s something to be said about being an independent go-getter but in the end, reaching your clients takes a group effort with strategic SEO practices.
One of the most focused on aspects of digital marketing is local SEO. Its impact on businesses today is simple to leverage and will ultimately bring more traffic and awareness to help your business grow.
What’s Local SEO?
In addition to maintaining consistent SEO practices, local SEO leverages your location to broaden your visibility and increase local search rankings. Some geo qualifiers include:
- Zip code
- Service area
- ‘Near me’ searches
By utilizing these identifiers, search engines can focus more on the customers located geographically close to your business and in your community. SEO provides global recognition, local SEO focuses on your location. Understanding the difference between these two will help you establish stronger connections with potential leads.
Target Your Consumers
Local SEO provides an avenue for your business to access the local market and garner a greater return on investment. It is an especially invaluable tool if you have a store-front or physical location for customers to visit; local SEO drives traffic by showcasing your businesses information and, according to a study done by Forbes, bring smartphone users knocking on your door. SearchEngineWatch had similar results, with 70% of cell phone users making a call directly from their Google search results.
Visibility is essential if you want to increase traffic both online and in store. By showcasing your business information locally, online, you will see a natural boost in organic traffic which ultimately leads to more business and increased revenue.
Nuts and Bolts of Local SEO
- Must have a physical addressKeep address up-to-date in Google My Business and all other online directories
- Keep address up-to-date in Google My Business and all other online directories
- Make sure Name, Address, and Phone are the same across all online sources
- Develop relationships with other local businesses and swap citations; this provides credibility to both consumers and Google
Once you have established these it’s time to start driving your local SEO; keep in mind that there are many ways to develop a local SEO strategy and it’s best to determine what suits your business most. Here are a few ideas to get you started:
- Website design/layout/content
- Keyword research
- Google My Business listing
- Klusster listing
- Meta description
- Mobile friendly website
As mentioned, this is a short list but one that can help get you started. SEO is a practice that businesses can no longer ignore, it can help and hurt your ratings if not done carefully and consistently. Local SEO helps businesses target their clients directly and when done on a regular basis, the results will speak for themselves; after all, there’s data to support it!
Still not sure where to start? We do. Visit Klusstermedia.com for all things SEO. Our job is to make yours easier, after all, we are better together.