Important Local SEO KPIs for Your Business
KPIs are measurable values that point out the actions and results that you want to achieve and track over time.
Using the right Local SEO metrics to measure your efforts can seem tricky at first. Still, once you know which ones to watch, you will be able to evaluate your success better. We have compiled a list of essential metrics for Local SEO that you need to be tracking if you want to achieve both organic and paid success on Google’s local search results pages. Check out this guide to learn more about these KPIs and how you can use them effectively in your business!
What is Local SEO
Search engine optimization (SEO) for local businesses has its own set of key performance indicators, which you should know if you’re looking to make your business stand out from others. To help you get started, here are some important Local SEO metrics to consider for your business.
Using Google Analytics, measure how many page views you receive on your site per day. This metric is very telling of how users are interacting with your website. For example, if you’re getting more than 500 views in a single day but aren’t seeing an increase in leads or revenue, it might be time to change your approach.
Local Citation Count
Inbound links from authoritative sites, such as .gov and .edu domains or from well-known commercial sites, can help Google decide that your site is important. It’s pretty simple: The more votes you have from other sites, which tell Google that your content is worthwhile, it will treat your site favourably in search results.
Having a lot of good local citation links to your website helps establish trustworthiness with potential customers and helps people find you easily via mobile devices if they need to call or email about a service issue quickly. It positions you as an expert in your industry locally. The best way to do local citation link building is by asking for them from local news outlets when you submit press releases about new projects.
One of the most important Local SEO KPI's you need to know is how many people are clicking on your website links when they see them in local search results. If you’re not driving traffic to your site, then there is no way for your business to succeed in local search. But, if you are driving clicks but few converting, it means there may be something wrong with your online business that needs attention.
This metric will tell you how many callers are clicking through to your website from your PPC ads. The numbers can be high if people are interested in learning more about what you have to offer or low if they’re not. Ideally, it should hover around 3%. If that number drops (say, to 1%), then Google may think your ad isn’t as relevant as it could be and lower its click-through rate (CTR) ranking, likewise for a higher CTR rank.
The website interaction is comprised of the number of unique page views, unique users, and total page views. It is important to understand whether people are interacting with your site, where they are coming from, and what content is receiving more traffic than others. This data will help determine your overall audience base.
It is the total amount of money a business has made from online and local advertising. The easiest way to measure revenue is to go directly to your Google Analytics dashboard, select Acquisition under Behavior, and then choose AdWords Campaigns, AdWords Remarketing, Search Network Bids & Placements. It is an indicator that shows the outcome of your efforts on your business online.
Local search results are becoming increasingly more competitive. For example, Google recently released a study that indicated that 92% of mobile searches result in an action within one hour, and almost half (44%) of local mobile searches were for local businesses. Therefore, for small businesses, it is critical to optimize their online presence and monitor their performance.