Grow your business in a post-COVID-19 world by going Digital.

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Grow your business in a post-COVID-19 world by going Digital.

Through COVID-19 it becomes visible what being digital means. It is not about cool apps, but about having a solution that works for people and technology.

It’s a fundamental change in the way we work, live, and do business.

It is imperative to digitally transform our places of work to be able to operate effectively. The companies able to rethink their business model for the future by fast-tracking digital marketing, will be ones ahead of their competition.

It begins with understanding our customers needs and adapting to these should be on top of a business agenda. It’s about increasing flexibility to respond better to customer needs.

Working from Home

Even companies that were resistant to the concept of a distributed workforce have been forced to adjust to working from home. Work can be done while taking precautions against the virus. Twitter and other large organizations encouraged their employees to work from home, and other companies such as Google and JPMorgan were building remote working policies in the event, they needed to shift work home.

While the ability to work from home is a benefit many employees value, many companies lack the technology infrastructure structure to offer that capability without some sacrifices to "business as usual." However, companies realize the benefits of fast-tracking digital integration.

Lee Pryke, Writer, GO Digital

Remote Working

Remote working—and learning—is easier for all with online team collaboration tools. Many technology companies are offering tools to support companies and organizations when going remote for extended trial periods or for lower fees. Here are a few:

Google offered free access to advanced features that normally have a fee every month for Hangouts Meet to all G Suite and G Suite Education customers for several months.

Microsoft offered a free six-month trial of its top tier of Microsoft Teams to enable schools, hospitals, and businesses in China to keep operating even with the restrictions of coronavirus.

• U.S.-based video-conferencing provider Zoom saw its stock price rise during the crisis; clearly people are seeing the value of remote-working tools.

LogMeIn is offering healthcare providers, educational institutions, non-profit organizations access to its video conferencing tools, including GoToMeeting and GoToWebinar.

Opportunity for Successful Future Business

Digital Marketing provides a valuable opportunity for businesses, to move away from manual processes and automate key areas to focus on wider business opportunities.