6 Cool Ways to Repurpose Content for Digital Marketing

4.2
618
6 Cool Ways to Repurpose Content for Digital Marketing

When it comes to digital marketing, you can’t afford to be lazy. One of the best ways to stay at the top of your game is by repurposing content.

When it comes to creating content that attracts and holds your audience’s attention, you want to make sure it’s top-notch from start to finish. Instead of trying to create new content out of thin air all the time, try repurposing content you’ve already created into something brand new and exciting! These cool ways to repurpose content will help your business grow and expand while simultaneously saving you time and effort so you can spend more time doing what you love!

What Is Repurposing Content?

The term repurposing content means taking one piece of content and transforming it into another. It could mean turning a text-based post into an infographic or publishing a podcast version of your latest webinar. There are no rules when it comes to repurposing. The only thing that matters is whether it delivers additional value to your target audience, which means repurposing is a critical aspect of digital marketing—and probably already part of your overall strategy. The key is not to see it as an either/or situation but rather as a way you can expand upon all your existing efforts.

Why Should You Repurpose Content?

It’s a way of reaching more people, saving time, and making use of your old content. It allows you to create additional value from what you already have. You can reach a larger audience by repurposing your content digitally. This will save you time in creating content and boost your brand awareness by leveraging your existing assets. The digital world is an ever-changing place and if you want to stay relevant with potential customers then it’s important that your business stays up-to-date with the latest trends and takes advantage of them. When you repurpose content, you are helping to stay ahead of competitors by being innovative with how customers view and interact with your brand or business online.

Here are some cool ways to repurpose your old content and leverage them on your social media campaign.

1) Update Old Blog Posts

Did you know that 53% of consumers are more likely to buy from a company if they like its social media page? That’s huge. If your old posts aren’t working, take a hard look at them and see if there’s something you can do with them. Add affiliate links or relevant, related content is one example of how you can update your old posts. There’s no reason why an old post can’t be just as useful today as it was years ago when it was first published. It just needs a little bit of updating to stay current and relevant.

2) Create An eBook

It’s no secret that eBooks are everywhere nowadays, which means that eBook marketing has become a key component of digital marketing. If you’re looking to repurpose content for digital marketing, it’s worth creating an eBook as well. This way, you can put your best-performing articles into a single collection—and market them efficiently via social media and other channels.

3) Create A YouTube Playlist

A great way to repurpose content for digital marketing is through YouTube. Playlists are a simple and effective way to aggregate videos from different sources and organize them into one channel. This can be used on your channel or with others in an official capacity. For example, consider creating a playlist of your client’s testimonials that they can share with their followers through their company page.

4) Publish A SlideShare Presentation

SlideShare is a great resource if you’re looking to publish your content on a variety of platforms. The site allows you to upload presentations in different formats, making it easy to repurpose your work. You can also join relevant groups and follow influencers, which will help you discover new opportunities for reusing old content. And finally, if SlideShare really takes off (no pun intended), it could be another valuable asset in your social media portfolio!

5) Create An Infographic

Infographics are a visual representation of information or data. They tend to present complex information in an easy-to-digest manner. This is a great option if you have data that your customers need and want, but if it isn’t very visually appealing or interesting on its own. If you can take old posts and convert them into something that people would want to share, infographics might be right for you.

6) Repost And Share Them On Social Media

If you already have repurposed your content, then repost and share them on social media. Not only will you have even more material to share with followers, but you’ll also look like a top-notch brand that never runs out of interesting things to say.