To Persevere … or to NOT Persevere?

To Persevere … or to NOT Persevere?

I've been in the Entrepreneurship field for a long time. On both the Entrepreneur side, and the Government support side. And over the years, I've learned that .

I've been in the Entrepreneurship field for a long time. On both the Entrepreneur side, and the Government support side.

And I've met SO VERY many Entrepreneurs who feel as though they are pushing a boulder uphill when running their business.

They tell me they are "persevering" through it.

And over the years, I've learned that ... persevering is a hard mindset to have.

I used to persevere as a business owner. A lot. Almost weekly. In fact, I was celebrated by social media for persevering! Showing how hard I worked in the face of uncertainty. I did that growing a quarter of a million dollar in revenue business.

And I ended up hated what I was doing.

Every. Day.

Event today, I read a number of memes, and blogs that talk about this idea that when things are hard, or to succeed at Entrepreneurship you need to persevere.

And I struggle with this concept. Because truely to persevere is to "continue in a course of action even in the face of difficulty or with little or no prospect of success" as defined by Google Dictionary (Oxford)


Are we really telling people to enter Entrepreneurship to pursue something that is REALLY hard without any idea if it will succeed?

And we wonder why SO many people struggle with Entrepreneurial success.

I truly believe that when you're starting down the path of Entrepreneurship, there is a key difference in the understanding of persevering and being motivated.

Motivation is a COMPLETELY different concept.

As defined by Wiki, "Motivation is one's direction to behaviour, or what causes a person to want to repeat a behaviour, a set of force that acts behind the motives. An individual's motivation may be inspired by others or events (extrinsic motivation) or it may come from within the individual (intrinsic motivation)."

Motivation encompasses all those pieces of you that make you light up! Why you do what you do, the passion that gets you amped, the results you see in the people you serve.

Motivation should be what drives you in your business. Not perseverance.

The second time I returned to Entrepreneurship, that mindset shift completely changed me. Rather than swimming though mud, I created a Vision, a Mission and a Purpose. I chose things that are designed to fulfill me. Inspire me. Excite me.

And when I'm faced with a challenge, instead of putting my head down and persevering, I get to CHOOSE to imagine my vision board, look up and smile and work to overcome that challenge. When I persevere through a challenge, I do all I can to avoid it in the future. When I move motivational through a challenge, I see more. I see lessons learned.

So next time you listen to "influencers" who tell you that you need to persevere, be mindful that hard is really a choice. When you're motivated to take action, when you are inspired to move forward, you move with ease through challenges. You're better for those challenges. And you no longer dear those challenges.

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Bob MinhasStatus is online

Bob Minhas

We help leaders get out of corporate by creating a business that replaces their full time income in 90 days.

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Do you know the difference between Perseverance and Motivation as a mindset in your business?

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