Ignoring Websites because of Mobile Apps? Wait; Websites Still Hold The Strings.
This true avoiding to develop the website by businesses? Let's find the answer to this question in this blog and know the importance of a website for a business
Mobile apps have taken the digital world by storm. Right now there are more than 8.93 million mobile apps in the world, and it is still counting. Maybe, this is one of the reasons that many people make the mistake of thinking that by building a mobile app, they can avoid building a website. It seems that mobile apps are winning on this website vs. mobile apps war. However, there are still many reasons why a business needs a website.
Benefits of building a website for business
Websites are easier to search
Search engines like Google and Bing still love websites. The search engines are crawling through thousands of websites on a daily basis as they look for the best possible answers to the search queries put in by the users. Furthermore, a website allows the search engines to identify the social authority, reach, and influence of the products, businesses, and services listed.
Around 9 out of 10 online experiences start with a search engine and out of these around 50% of the searches are for local businesses. Also, according to a report by the LSA (Local Search Association), 63% of consumers still use the company’s website as a primary source to engage with the company.
The importance of having a search-optimized company website that ranks well cannot be overlooked as a majority of users primarily know about a business through the search engine results.
Content marketing needs a website
Content marketing aims to engage users with the brand by providing high-quality content. The idea is to become a go-to resource for potential clients and show that the business can provide a solution. A website is a perfect tool that can aid a business in creating a sure shot content marketing strategy.
Although content marketing strategy entails marketing content on various channels like mobile apps, social media, and others, a website acts as a centralized source of all this content. The website acts as a hub from the outreach efforts that a brand undertakes and also as the source of your content push.
The best feature of a website is that it is easy to control the user experience on it. A website allows efficient digital marketers to attract users and convert them into clients through smart design and effective navigation. This is not easy with other channels like social media, because there are way too many distractions there.
Even further, the website can contain a blog that directs the users to various products, and service pages, and also channels such as Facebook, Twitter or LinkedIn. A video feed from the YouTube channel of the brand can also find a place on the website.
Digital marketers can also promote eBooks on their website. In other words, a website acts as an anchor for all the content marketing efforts that a business undertakes.
Website boosts credibility
Today, anyone can set up a company page on various social media platforms like Facebook, Linkedin, and Instagram. As it is quite easy, it takes away the credibility and dynamics of your web presence. It is difficult for any visitor to know about the authenticity of the company and its whereabouts.
A website with a proper display of products, services, and a contact us page builds credibility and separates you from fraudulent companies.
With website development, there is a fair amount of cost involved and the company has to be serious about the business to invest in that cost. This is the reason that having a website makes a business look more credible as opposed to not having one.
A significant number of users won’t even consider buying from a business that does not have a website.
Low cost per impression
Image source: profitworks.ca
It is clearly evident from the above graph that websites are one of the most cost-effective marketing methods. Although placed second in terms of cost to Facebook Ads, a website would prove to be much more effective than Facebook Ads because users can actively engage with a brand through a website. As users will be spending several minutes at a time on a website, it will aid in increasing the leads and sales.
The search engine page rankings show ample results of websites and for most internet users the online journey begins with a simple search query. Thus, a business gets a much broader reach with a website. This is not possible with mobile apps as a user can search them only on the app stores.
Moreover, it is easy to share a website link with email, chat or social media, thus improving its reach.
Websites are compatible across devices
While a single website can reach users across tablets, mobiles, desktops, a business will need to build a separate native app for each type of device. Also, it is easy to integrate a website URL with various mobile technologies like QR codes, NFC, and SMS.
Websites can be updated instantly
Updating a website is much easier than updating an app. This is because while all the changes are immediately visible with a website, it isn’t the case with a mobile app. With a mobile app, the developers will need to push the updates to the users, which the users will have to install to see the changes.
PWA the latest technology for websites
PWAs (Progressive Web Apps) is the latest rage that is being touted as the future of web development.PWAs are websites that have the look and feel of a mobile app.
PWAs are easy to install, thus making it easy for the user to easily access a PWA from the home screen like a native app. A PWA is platform-independent, meaning that a business does not need to build a separate native mobile app for different operating systems like iOS and Android.
Also, a PWA is economical because there is no need to build separate native mobile apps and a single PWA will do the job. As a PWA need not be published on the app stores, the app store fees are also eliminated
The PWAs load fast, making it easier for the website to engage with its users. More engagement translates into more revenue for the business. PWAs also help in reducing the server load as they are light to load.
While it's true that mobile apps are ruling the roost in today’s world, the importance of having a business website cannot be neglected. With the advent of technologies like PWA, it is possible today to build responsive websites You can also take help from the top web development companies who will provide astute and customized web development services to help enhance your business A business should focus on building a website even if it has a mobile app or is planning to build one. Websites still offer a pretty massive opportunity to attract clients and potential visitors.