Today We Write Stories That You Can Take To The Bank
Start typing here! You can add more paragraphs, images, videos, and more by clicking the icons in the toolbar!
When was the last time you heard a good story? Do you know a story that filled you with wonder, joy and a big smile?
They were immediately drawn in, focused on the moment and completely entertained.
It's always a pleasure to be with people who know how to tell a good story.
Storytelling has been around for centuries. In the early days of Christianity, Jesus told stories called parables to share advice and inspiration, and helped spread "the Word of God."
My grandfather always told stories about his adventures when he was young. One of my favorite primary school teachers always told great stories that made learning a lot more fun. Made By The Best Gossip.
Stories make your marketing sing
Did you know that good storytelling also has a place at the marketing table? Yes. And it's no surprise that great marketing and great storytelling go hand in hand.
Increase your marketing by posting stories about your product, company, or related item in the market.
Great writers (and street vendors) are always great storytellers. And if you want to improve your game as a successful marketer, learn how to tell a good story.
Here's why stories matter
First, stories increase your credibility. Think about it: before you can tell a good story, you need to know your stuff. You are instantly more credible when your expertise is highlighted in a story.
Trust. Credibility and trust go hand in hand. And when we hear a good story, we naturally connect to our own situations. This also shortens the time frame for building a report. And you already know how to do business with people we like and trust. More A Fast Company Please.
Bust through selling resistance. We hate being sold. But we like to hear (or read) a good story.
It would be beyond the scope of this article to show you how to write a good story. But do you know that it's worth sweating your skull to learn how to write (or tell) a good story.
Google is your friend. Just search for "How do I write a good story?" Then follow some of the suggestions.
You can also read some good books on the subject. Examples are "How To Write A Damn Good Novel" by Jim Frey and "Man & His Myths" by Carl Jung.
If you don't live in a cave, you know at least one or two good storytellers. The next time you visit, pay attention to how they structure their stories. Hear how they start their story. Hear how they deliver the punch line.
Keep a diary of your daily events. At the end of the day, write down the good, bad, and ugly things that are going on in your life.
According to John Carlton, writer and storyteller, "It is in fact the part of telling a story that upsets most people. Consider the classic joke story" Two ducks go to a bar ". It is important that it is one? " Bar and no library? Sometimes. But it is NEVER relevant what type of bar it is, what city it is in, who is still in the bar, what time it is, the weather, etc.
Two ducks enter a bar. That's enough. Proceed to the next act - interacting with the bartender. Act three is the punch line. " We Bring Good friday images to Life.
Another great resource is the Carlton blog to learn more. Valuable stuff there!
The idea is to learn the basics and turn to the action ... where you start writing your own stories. Try this out on your next marketing article and test the results. It may take a few times for everything to be pinned down, but I'm sure you'll see good results.