7 eCommerce SEO tips to generate more traffic
Today, almost all companies rely on SEO foundations to maintain and boost their traffic on websites.
Setting up and running your online shop can be a great life plan. It’ll work, especially if you have some hobbies or interests which you want to share with the rest of the world. But surviving on the competitive market may be tough. Competition never sleeps. If you have higher ambitions than only making your living, it’s not enough to set up a good website and wait idly for a multitude of customers. To stand out from the crowd, you need something more- original ideas and a bit of SEO knowledge that will attract your potential clients. Today, almost all companies rely on SEO foundations to maintain and boost their traffic on websites. What do these three magical letters mean? Search Engine Optimisation- the key to your success. Once you get the basics of SEO, none of the competitors will scare you.
Optimise your keywords
So, let’s start from the very beginning. If you want people to find your online shop, you have to include some of the relevant keywords on your page so that they could easily search your shop in the search engine. To figure out effective keywords, first, you should find the correlation between your customers’ needs and your products. But how to do that? Everyone speaks differently and uses different words. That’s true, but one look at a niche forum can answer all your doubts. Forums are the best source of keywords. When you already choose an initial set, then you can use Google Keyword Planner, which will show you different keyword options, search volume and trends.
When you can’t manage it on your own, you can take advantage of other professional tools, such as Pro Rank Tracker, which will help you analyze your rankings and results of your SEO, giving you a hint of what should be done and improved. So, even if you don’t have any expertise in SEO, you aren’t left alone on the web.
Use on-page SEO
Once you find the most relevant keywords, you can incorporate them on your page. But what is the best place to put them? Everywhere, but of course in moderation. So, use them while writing page titles, headings, paragraphs and product descriptions. Also, it’s good to write short meta descriptions, though they aren’t visible on the website. However, they are quite important to search engines and your customers who decide whether your page is interesting enough to click on it or not.
Use mobile optimisation
While designing your website, you must remember to make it as mobile-friendly as possible. Why? Because most modern consumers will browse your web just using their mobile phones. That’s why the operating of the site should be fast, ideally, when it takes no more than three seconds. Otherwise, people are more likely to leave your website before it loads.
Moreover, its design should be adapted to the mobile device. Thus, don’t use too many intrusive interstitials, which can be penalised by Google. Also, instead of Flash, which isn’t available for phones, use HTML5, and create big icons and images so that the client could easily click on them.
Make site improvements
To keep up with your clients, you must control your website’s content and update it now and then. Sometimes, you’ll be required to improve your page load speed. Other times, you’ll have to fix some site errors, like broken links, which result in poor user experience. It’s also good to keep an eye on layout and formatting so that they would be easy-to-read and eye-catching. Finally, if you want to attract more customers, your website should include local business information, with necessary information such as your name, address, and phone number (NAP). All this data should be submitted to as many local business directories as possible so that you could quickly target the local audience.
Create blog content
A perfect idea to generate more traffic to your online shop is to set up a blog and run it systematically. The more articles you write, the more people can find and read them. It’s also hard evidence for Google that your site is relevant and willingly visited by users.
Practice link building
Except for blog content, you should start cooperating with other websites that will refer to your online shop. This way, you’ll build inbound links. But for that purpose, choose only those websites which are of high-quality and have good SEO. You can also use outbound links, which refer to external sites, providing your readers with in-depth information.
Use Google Shopping
Finally, to be more visible online, you can place your products directly in Google Shopping. Then, your goods will be displayed immediately after searching for a given phrase in the search engine. But to do that, you need to create an account on the Google Merchant Center. This method can be highly effective and help you get millions of shoppers.
To generate more traffic to your online shop, you don’t have to be an SEO expert. It’s enough to follow all these tips, and you should definitely enjoy a better sale.