How to Write Irresistible Titles for YouTube Videos
What is the first thing that people notice about a video? The answer probably instantly popped into your mind – the title.
Whether users are searching for something specific or simply browsing YouTube, titles are crucial. They determine whether the user will click on the video or find it irrelevant and move on.
Do your YouTube videos have tempting titles? It’s not easy to find the perfect title for a YouTube video, but they are so important. When you know how to write irresistible titles for videos, you can ensure more traffic to your videos and your channel. If you want to motivate the audience to click on your video, check out the following tips on writing great titles for YouTube videos.
Test the Effectiveness of Your Titles
The best way to determine what type of titles your target audience finds compelling is to look into the effectiveness of your current YouTube videos. YouTube Analytics is an incredibly useful tool that will help you craft better titles.
Consider the following reports on YouTube Analytics:
● Traffic sources – Identify which keywords are driving more traffic to your videos. Try to embed those keywords into your future titles to increase traffic.
● Retention graph – This insight will signal you if the title meets the audience's expectations or not. If you notice that there is a drop in interest after several seconds, that could mean that the video didn't deliver what the title suggested.
The reports on the success of your previous videos will help you form a practical strategy. You'll be able to base your title decisions on real data.
The more information you provide in the title, the better. The title needs to directly address what people can expect from their video. The more descriptive you get, the more reasons the audience will have to click on that title.
Take a look at this video title:
The title clearly says that the YouTuber will provide 5 ways of losing weight, she will include a fitness challenge, as well as a giveaway. Instead of having one reason to watch the video, the viewers have three reasons (how to lose weight, a challenge, and a giveaway).
However, keep in mind that besides being descriptive, the title needs to be direct. That is, don’t beat around the bush or lure the viewers with false promises. If you’re having trouble with coming up with a great descriptive title, you can always turn to the best writing services where you will be able not only to get professional help with essay, but nice title ideas as well provided by best academic writers online.
Keep the Title Concise
While this might seem like a contrast to the previous advice, it is actually an addition to it. The best title is the one that is both concise and descriptive.
Shorter titles will ensure that important information doesn't get cut off. Try to keep the title length up to 60 characters. Aim for concise and catchy titles whenever you can.
In the process of restricting the title length, you should put the most relevant information in the beginning. If the title gets cut off, the most important elements will still be visible to the viewers.
Here’s an example of how you can shorten a presumably lengthy title:
Instead of writing “SEO for Beginners: The Guide on How to Rank Number 1 in Google in 2020”, the YouTube creator has kept the crucial keywords (SEO, beginners, rank #1, 2020) and crafted a comprehensible and attractive title.
Do a Keyword Research
Based on your main idea for the video, do keyword research that will show you what people are searching for. Targeted keywords are a popular SEO technique. There are free keyword search tools that can help you with this process, such as:
● Google’s AdWords
What these tools will do for you is that they’ll provide you with synonyms that have higher search volumes. In that way, you can use keywords in your title that are more popular with the audience. The results you get from the tools will also give you video ideas that will perform best with the audience.
Using keywords that are somewhere in between low search volume and high search volume is the most effective. Why is that? Videos with high volume search keywords will have a lot of competition, while keywords will low search volume present phrases that people rarely use. The sweet spot in between will lower your competition, but you'll still be creating a video that people search for.
For example, if you research "workout equipment" keyword, you'll get numerous possibilities that will help you come up with a video idea (and corresponding title) that will be popular among the audience.
A title such as this signals that you can get a solution and avoid a typical hurdle along the way. People love getting answers to their problems and not sacrificing their money, time, or anything else for that. That's what the title that includes "without" provides them with. That's why people are tempted to click on those videos.
Here are some video types in which using “without” will make the video much more irresistible:
Not only do these titles eliminate a certain obstacle you might have while achieving the goal, but they also make the video more specific. For example, if you want to lose weight but you don’t want to go on a diet, would you rather click on a video “How to lose weight” or “How to lose weight without dieting”? The “without” adds another component that helps people to identify whether your video is what they are looking for exactly.
A great title will grab the attention of the audience, and you'll get a lot more views and possibly more subscribers. Instead of settling for mediocre titles that don't bring you the desired view count, use these tips to write excellent titles. Remember that the title of your video determines your click-through-rate and video SEO, so it is worth every minute you spend on it.