6 Tips to Boost Your Photography Blog StorytellingEnter content title here...
Your blog is one of your strongest tools in the game of connecting to your target audience and potential clients. It gives you a chance to build your brand, strengthen your image, and allows your audience to get to know you better. This is important for you since your competition is fierce and you have to find a way to stand out. And, one of the best ways to make your blog even better is to use storytelling.
Storytelling is a marketing technique. The secret of storytelling lies in the fact that it gives deeper meaning to your blog content and gets people to read it. It also evokes stronger emotions in people, which makes it far more memorable. So, if you want to boost your photography blog storytelling, but aren't sure how- just keep reading.
Here are the 6 best tips for using storytelling on your photography blog.
1. Bring Your Photos to Life
The first thing you want to do with your photography blog is to use it to bring your photos to life. You want to make sure your blog promotes some of your best work as a pro photographer, and storytelling is the perfect opportunity.
To make this happen, you should think of a story behind your photos. That means sharing information such as:
- who are the people in the photos
- what are they like
- what is their relationship
- what is their background story
- what brought them together
- what happened on the photoshoot
By sharing peculiarities and interesting facts about the motives, people, or things on your photos, you’ll be giving them depth and meaning. This will make people grow to like you more and develop a closer relationship with you and your content.
2. Share Your Perspective
You want people to understand who you are and what you can offer. And, when people are considering a photographer to capture their important moments, they want someone they can trust.
You can make it all happen through your blog storytelling.
Share your perspective on specific photoshoots:
- where did you find the inspiration
- what did you try to show
- what is your favorite photo and why
- what emotions are you trying to evoke
- how do you feel while you’re shooting
Tell them more about yourself, how you work, and where you learn from. Allow them to get to know your personal side and not just the professional image all other photographers are sharing.
3. Share Stories in Parts
If you have a great story on your hands, you should use it to attract more attention from your readers. Sharing a story in separate parts is a great way to boost your traffic and turn your blog into something rather exciting.
Here’s what we have in mind:
- you came up with a story to share on your blog
- it could be a story about your clients, your life, a specific event- anything that your readers will want to read about
- write the whole story and divide it into several pieces
- announce that you’ll be sharing the story over the week/month
- announce specific dates of releasing every part
- use social media to further promote it
This way, you’ll be creating a whole event around this story, and people will be anticipating to hear what happened next. It will boost the impact of the story and get you more visitors to your blog.
4. Host Guest Stories
You want to make your blog the go-to resource for photography information, tips, and inspiration. This is why you should use storytelling to deepen the impact of your blog and share stories from other people from the photography niche.
Invite guest writers to share their favorite photography stories, but make sure they are:
- experts in what they do
- interesting to your target audience
- in alliance with your brand image
Letting other people share their stories and perspectives on certain photography questions will give your blog the extra credibility it should always aim for.
5. Inspire Engagement
As a blogger, you know how important it is to constantly increase your engagement rate and have more and more people interact with you thanks to your content.
This is why you should always try and include your readers in your stories.
Do so by asking them questions at the end of your stories:
- What part of this story did resonate with you the most?
- How did the photos help you truly understand the story?
- What's your favorite photo from this photoshoot?
- Did you enjoy this story?
“Make sure to read the comments and feedback you receive from your readers. Learn from them and adjust your future storytelling efforts accordingly. They’ll tell you what they like and what they don’t, so make sure to use this valuable information,” says Dorian Martin, a blogger and editor at GetGoodGrade.com academic content writing service.
6. Share Your Main Message
You're a photographer but you're building a brand around your name. And, like every other brand, you need to have the main message that guides you.
Make sure this message is reinforced through your stories. Here’s a couple of examples:
- Your story- my point of view.Capturing your happy moment to last forever.
- Capturing your happy moment to last forever.Photography is about feeling and living.
- Photography is about feeling and living.
Use social media such as Facebook or Instagram to further promote this message and the blog posts that carry it.
Storytelling has the potential to turn your photography blog around. You could go from an average and ordinary blog to an exciting, emotional, and relatable one.
Use the tips we’ve shared above to boost your photography blog storytelling.