What is Internal linking for SEO?

What is Internal linking for SEO?

Internal linking is an integral part of the ranking factor for SEO. You can rank your website by building Internal linking for SEO websites.

Internal Linking has always been a part of SEO. It’s Not Just Getting links from the Other websites which rank your website or blog. But It’s the internal links that make your website structure strong and pass juice to each page you link internally.

But Many Bloggers, SEO marketers, and Search engine Optimizers ignore doing internal Linking linking. Which I think must not be Ignored and done with care. In this post, we will discover the importance of Internal linking and how to do it.

What is Internal Linking?

Internal linking is a term used for making links for the website. It’s just like building links, not from other blogs or websites but binding a website together. We interconnect similar pages and post on a blog or a website. We only use a single domain instead of getting links from different domains. For example, Wikipedia has millions of internal links, which makes it internally strong than any other website on the internet.

Why must you do Internal linking?

Internal linking makes your website or blog strong not only internally but also externally.

The user will stay on your pages only instead of looking for similar information on the Google searches. The user will be able to browse your sites with related internal links.

The Hierarchy and the site structure help the users and the search engine grab the site properly if the website is connected internally.

It can help you to decrease the bounce rate of your website.

The page authority of the pages connected internally will be increased. Which in return can also help you to increase the domain authority.

It can also help you to get your articles. Keywords ranked quickly on Google SERPs, thus helping you with SEO.

Why do Search engines Prefer Internal Linking?

By all means, Google Prefers internal links. Google architecture is essential, says the Google webmaster blog. And Google also counts the anchor text links in internal links. Google gives equal priority to the internal and external links if done in the right way. If you can provide all the information on one page or one website, that is the greatest thing you can do. And search engines, along with the user, will love it.

How make inbound links which will help you rank?

Create series of content. Suppose you are writing on a single topic like “SEO.” don’t just create a single page that contains 200000 words. Instead, create different pages which interconnect and will help you with better ranking.

The use of the anchor text is essential. When doing internal linking, don’t just use the words like “click here” or “read more.” Try to use the Keywords or synonyms in the anchor text.

Link with a similar post. Like if you are writing on “Facebook.” Make links internally which are related to Facebook only or social media.

Do not make the Internal links Nofollow. You don’t want the search engines to avoid your links.

Lastly, please do not overdo it.


Internal linking can help you rank quickly if done in the right way. Many SEO experts do internal links to their new posts just after publishing the article. Suppose you are not making internet links for your website or blog. It would be best if you started right away.

If you have any thoughts or queries, just let us know in the comments, and we will help you.